The True Spirit of Generosity

My first consulting job was over 30 years ago with a group operator/franchisee of Arby’s/Taco Bell in New Mexico. When my client shared what he wanted from the assessment and group sessions, he instructed me to steer away from any money questions. I told him that the question was important to ask on the assessment, and that we’d steer away from the conversation – leaving it to him to address. To his shock, money came in sixth of 13 items on their list – this from people working at or near the minimum wage. 

 Much more important to them were things like better training, equipment that works, hiring people who care about their jobs, and managers being kinder to them.  

 So many managers and owners think that money is what motivates their employees and colleagues. All the research says money is important, but it is only at the top of the list of issues or motivators when people feel truly underpaid. What really matters most is working with people who care – about them, about the place they work, and about the business that they do. People want to work on something that has a purpose, with people and for managers whom they like. 

 True generosity starts by being aware of and caring about what others think and feel when they work with and/or for you and your company. Manage the environment and the communication to convey that you care. Make sure that is a big part of your culture. Watch how people relate and communicate, and do all that you can to make it better. That is truly generous.

 Teaching people how to do their jobs and live their lives better – providing training in job and life skills – at every level of development, is truly generous. Those skills and trainings shift with age, education, and socio-economic realities, and they are part of a truly growthful and generous culture.

 Lastly – but perhaps first – be generous of heart. Be kind. And so much of that is in the way we relate and communicate. Take the time to listen, and be sure you are truly focused on what is being conveyed. It is a learnable skill. Not just the words, but the eyes, the body language, even the breath conveys meaning. Be aware of your communication, and pay attention to “theirs.” Put down the smartphone, turn away from the screens, and truly be generous with who you are – and for whom they are. That is the key to true generosity in the workplace – and at home. ?

Steve Garber is director of Third Level Ltd. Contact him at 561.752.5505 or email him at [email protected].

You May Also Like
A collage of downtown Fort Lauderdale features skyscrapers, a convention center, port with shipping containers, an airplane overhead, two workers in hard hats, a handshake at a business event, and a Las Olas Blvd street sign. South Florida Business & Wealth
Broward Business Momentum
January 30, 2026
A luxurious waterfront home with palm trees, a large dock, and two white boats moored on a calm canal under a clear blue sky at sunset. South Florida Business & Wealth
Docked by the Rules
January 29, 2026
A serene outdoor pool with lounge chairs and towels, surrounded by lush greenery, in front of a modern building with balconies and large glass doors leading to a well-lit interior. South Florida Business & Wealth
Downtown cityscape of Broward at sunset with high-rise buildings, palm trees, and blurred car lights. Text overlay reads: "Broward Business Pulse: Five Signals Shaping the Week. South Florida Business & Wealth
Broward Business Pulse
January 25, 2026
Breaking the Glass Ceiling in Senior Living

Melissa Honig becomes the first woman CEO in John Knox Village’s history, signaling a thoughtful evolution in Florida senior living.

Read More
A woman with long, straight blonde hair smiles broadly at the camera. She is wearing a sleeveless pink and white top and is posed in front of a plain, light-colored background. South Florida Business & Wealth
Where the Money Still Says “Yes”

In Fort Lauderdale and beyond, lenders and buyers are voting for proven assets, strong locations, and real demand.

Read More
Aerial view of a waterfront cityscape with tall modern buildings, a large hotel or convention center, palm trees, and several yachts docked along a marina under a partly cloudy sky. South Florida Business & Wealth
Rewriting the Blueprint

From development and design to brokerage and urban planning, these women are changing not just skylines, but the culture behind them.

Read More
Blueprint-style illustration featuring silhouettes of five women holding blueprints, standing in front of a cityscape and architectural plans, with the text “The Women Rewriting The Blueprint” prominently displayed above. South Florida Business & Wealth
Radence Plants Its Flag in West Palm Beach

The precision health company selects South Florida for its flagship hub, underscoring the region’s rising influence in healthcare innovation.

Read More
Skyline of West Palm Beach at sunset with modern buildings reflected in the water. Text reads: "Radence Chooses West Palm Beach for Flagship Hub—Boosting South Florida’s Role in Healthcare and Technology Innovation. South Florida Business & Wealth
Other Posts
PEBB Enterprises Sells Cypress Creek Office Asset for $11.93 Million

Longtime owner exits the 6400 Building as it sharpens focus on new South Florida office opportunities

Read More
Memorial’s Recent Moves

Rita Bunch added to Hospital’s Leadership Team

Read More
A woman with wavy, light brown hair smiles at the camera. She is wearing a dark-colored blazer and a light-colored blouse. The background is a soft blue gradient. South Florida Business & Wealth
A Quiet Week, Not a Slow One

Broward’s Latest Business Moves— and What’s Coming

Read More
A charming street with outdoor café seating, tables and chairs lined up, shopfronts with awnings, and string lights; text reads "Broward’s Latest Business Moves. A look at the announcements that actually mattered this week. South Florida Business & Wealth
Why Billionaire Migration Matters to South Florida’s Economy

From real estate to financial services, the impact of wealth relocation is becoming increasingly local.

Read More
Two men in business suits stand in front of a backdrop featuring a city skyline with tall buildings, water, and luxury waterfront homes surrounded by palm trees, under a clear blue sky. South Florida Business & Wealth