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Vision Board: Regina Tseikhin

The entrepreneur founded Hello Day, a brand dedicated to providing high-quality, versatile athleisure for women on the move.

Regina Tseikhin, a Russian-born entrepreneur based in Florida, is the dynamic force behind The Beauty Box. Her journey began with a bedrock of discipline and ethics instilled from birth, which guided her through medical school, igniting a passion for dermatology and skincare. Her fusion of medical expertise with a love for dermatology led to the establishment of The Beauty Box in 2005. One of her strategies involves taking favorite products originally presented as single items and transforming them into sets of three, offering them at discounted prices and packaging them as gifts.

Her favorite thing to do is spend time with her daughter, but she is also a dog mom, too. Her favorite place to travel is Paris and she looks fabulous doing so. She has a fondness for Uchi & Sushi when dining out.

Beyond her achievements with The Beauty Box, Tseikhin also founded Hello Day, a brand dedicated to providing high-quality, versatile athleisure for women on the move.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.