As the Florida Panthers battle in the Stanley Cup Playoffs, star Matthew Tkachuk is featured in an expansive marketing campaign to promote Amerant Bank’s new co-branded Florida Panthers debit card. The campaign involves television and online commercials throughout the NHL playoffs and billboards placed throughout Broward County in South Florida—most notably near the Amerant Bank Arena, where the Panthers play all home games.
“I am proud to work with a company like Amerant Bank; they are a group that is truly committed to South Florida and are big fans and supporters of our team,” Tkachuk says. “I look forward to sharing many more exciting moments on the ice at Amerant Bank Arena and in our community.”
Another of Amerant Bank’s recently launched marketing campaigns is the ‘Imagine Tomorrow’ effort. This effort, featuring the tagline ‘Kiss your old bank goodbye,’ has gained significant visibility for the bank in its new locations in Tampa, Broward County, and Downtown Miami.
“We are excited to introduce Amerant’s partnership with Matthew Tkachuk and the launch of our co-branded Florida Panthers debit card and checking account,” Jerry Plush says, Chairman and CEO of Amerant Bank. “This represents our dedication to fostering community engagement and supporting our valued sports partnerships. Matthew (Tkachuk) is a true superstar, and partnering with him showcases our ongoing commitment to excellence.”
The announcement of the partnership with Tkachuk and the Imagine Tomorrow campaign is a pivotal moment for Amerant Bank. The move reinforces the bank’s commitment to South Florida and neighboring markets as it continues to synergize the worlds of banking and sports. In March 2024, Amerant Bank opened a new banking center on Las Olas Boulevard and will open its Broward County regional office in Plantation. These new offices will house key lines of business that contribute to the economic development of the companies across Broward County.
For more information and to apply for the Official Florida Panthers Debit Card, visit the Official Florida Panthers Debit Card Page.
