When David LeMonte was CEO at HCA Shoreline Hospital in Corpus Christi, Texas, he devised an idea to recognize emergency medical service personnel, law enforcement officers, firefighters and emergency flight personnel. When he joined HCA Florida Aventura Hospital as CEO, he decided it was an effort worth repeating.
“I’m telling you, the response was overwhelmingly supportive. They loved it,” he says.
Vianca Larice, the director of communications community engagement at HCA Florida Aventura Hospital, met with Eduardo Schneider, founder of Schneider Photography and Film, who had shot a Heroes of the Pandemic Lifestyle cover of Mauricio Danckers, medical director of the hospital’s ICU. Schneider came up with a concept he compares with movie posters.
“Working with these guys for me was an incredibly rewarding experience,” Schneider says. “I photograph so many people, but I don’t have many chances to be in front of real live heroes with my camera. I consider this an incredible privilege.”
