The Real ROI: Boynton Beach’s New Housing Project

PulteGroup Tackles the Region’s Quiet Crisis: Housing the People Who Power the Economy

Amid headlines of luxury towers and record-breaking penthouse sales, a quieter but equally critical development is breaking ground in Boynton Beach—and South Florida’s business leaders would be wise to take note.

PulteGroup and the Boynton Beach Community Redevelopment Agency (CRA) officially kicked off construction on The Cottage District, a 41-home workforce housing project located just east of I-95 and within walking distance of downtown Boynton Beach. But this isn’t just a local housing story—it’s a direct investment in the economic engine of South Florida: its workforce.

With townhomes starting at $234,780 and single-family homes at $301,860 for qualifying buyers, The Cottage Districtoffers something increasingly rare in Palm Beach County: attainable homeownership for the very people who keep our region running—nurses, teachers, first responders, municipal workers, and healthcare professionals.

For employers across the tri-county region—particularly in industries struggling with retention or recruitment—this kind of project isn’t peripheral. It’s pivotal. Talent attraction doesn’t start with job perks; it starts with livability. If your employees can’t afford to live within commuting distance of your headquarters, clinic, or storefront, you’ve already lost the battle.

This isn’t the first time PulteGroup has stepped in to address South Florida’s housing shortage—The Cottage District is the company’s fourth workforce housing community in Palm Beach County. But it may be its most strategic collaboration to date, showing how aligned public-private partnerships can directly impact long-term economic stability. Located in Boynton’s designated Heart of Boynton District, the community reflects a growing trend: mid-sized cities taking the lead in solving challenges that Miami and Fort Lauderdale can’t fix alone.

And while the 41 homes will be allocated through a lottery system—open only to applicants with a Workforce Housing Program certificate from Palm Beach County—the ripple effects will extend far beyond its property lines. With five-foot-wide sidewalks, a small neighborhood park, and connective street design, The Cottage District represents a shift back to community-oriented development that benefits both residents and surrounding businesses.

For business owners, developers, and civic leaders across South Florida, the takeaway is simple: housing is no longer just a social issue. It’s a business imperative. One that should be addressed in your next board meeting, budget session, or strategic growth plan.

As the need for affordable homeownership continues to rise, the partnership between PulteGroup and the Boynton Beach CRA offers a replicable model—blending real estate investment with regional workforce sustainability. Whether you’re in real estate, healthcare, hospitality, logistics, or finance, your future talent pipeline might just depend on projects like this.

More details on qualifications and availability are posted at liveatcottagedistrict.com.

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