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Norwegian Cruise Line Debuts New Class of Ships

As the cruise industry beckons to restart business, Norwegian Cruise Line began taking sales for a new fleet of cruise ships called Prima Class. The brand new class of ships is the first redesign of its fleet in nearly 10 years, according to the company.

“Despite not having sailed in more than a year, we never stopped working and innovating, we never once pressed pause,” Harry Sommer says, president and CEO of Norwegian Cruise Line. “In fact, we doubled down on our brand investment in order to deliver unforgettable guest experiences that go well beyond expectations. Not only will we begin cruising this July, we’re so proud and so incredibly happy to announce the start of an exciting new chapter as we introduce the Prima Class and the first ship in a line of unrivaled vessels with Norwegian Prima.”

Voyages are expected to commence in summer 2022 with Norwegian Prima being the first to set sail. The new vessel will be 965 feet long and will displace 142,500 gross tons while accommodating 3,215 guests. The redesign will allow more open and outdoor spaces with grand redesigned interiors featuring 13 suite categories and the most expansive three-bedroom suites available on any cruise ship.

“We innovated with purpose and created Norwegian Prima to push the boundaries of conventional cruising, offering our guests more wide-open spaces, thoughtful art and design and world-class service which places our guests at the heart of it all,” Sommer says.

Based out of Miami, Norwegian Cruise Line is locked in a battle with Gov. DeSantis over allowing unvaccinated cruisers on its ships.

 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.