Ed Morse Automotive Group Acquires Cowboy Harley-Davidson - S. Florida Business & Wealth

Ed Morse Automotive Group Acquires Cowboy Harley-Davidson

Ed Morse Automotive Group recently acquired Cowboy Harley-Davidson’s three locations in Austin, Beaumont and San Antonio, Texas. The acquisition also includes the Harley-Davidson retail store at River Walk in San Antonio.

“We are excited to add our first Motorsport franchises to our growing automotive family and to expand in the great state of Texas,” Teddy Morse says, president and CEO of Ed Morse Automotive Group. “We look forward to making significant capital improvements at these new locations and supporting the communities of Austin, Beaumont, and San Antonio.” 

The acquired motorcycle dealerships are:

  • Cowboy Harley-Davidson Austin at 10917 S I-35 Frontage Rd, Austin, TX 
  • Cowboy Harley-Davidson Beaumont at 1150 Interstate 10 S Access Rd, Beaumont, TX
  • Cowboy’s Alamo City Harley-Davidson at 11005 North IH 35, San Antonio, TX
  • Cowboy’s Alamo City Harley-Davidson River Walk retail store at 111 W Crockett St, Suite 209, San Antonio, TX 

 

The purchases will add nearly 140 employees to Ed Morse Automotive Group’s over 1,800 plus employee base and will grow our company to 34 dealerships, 69 franchises, 38 locations, and 18 automotive and motorcycle brands.  

You May Also Like
Docked by the Rules

Outdated Dock Codes in a Modern Boating Capital

Read More
A luxurious waterfront home with palm trees, a large dock, and two white boats moored on a calm canal under a clear blue sky at sunset. South Florida Business & Wealth
Blancpain Shrinks an Icon

The Fifty Fathoms Automatique 38mm

Read More
A Car Dealership as a Lifestyle Destination? That’s the RETAIL.NEXT Concept

Braman Motors has unveiled a newly transformed BMW + MINI Showroom that upends the traditional car shopping experience.

Read More
This CEO Blends His High-Velocity Business with Life in the Fast Lane

Bitlux CEO Kyle Patel has always loved all “things that went fast”—and now they’re as much a part of work as they are recreational.

Read More
Other Posts
Calaveras Cantina to Open at Mayla Pompano

 Grover Corlew today announced that Calaveras Cantina, the popular South Florida restaurant concept known for its elevated Mexican cuisine, craft cocktails and lively atmosphere, will open a new location at the company’s

Read More
A modern building at sunset features "Calaveras Cantina" in red neon letters, surrounded by greenery, palm trees, and outdoor lights along a landscaped pathway. South Florida Business & Wealth
Helping Hands Hosts Bowling for Bread

 Boca Helping Hands (BHH) will hold its annual Bowling for Bread event on Sunday, August 30, from noon to 2:30 p.m. at Lucky Strike, 21046 Commercial Trail, Boca Raton. BHH brings

Read More
A young girl uses a bowling ramp with help from an adult man at a bowling alley. Other people bowl in the background under colorful lights. South Florida Business & Wealth
JetBlue Launches New Fort Lauderdale Routes

 JetBlue continued its expansion at Fort Lauderdale-Hollywood International Airport (FLL), with the launch of eight nonstop destinations and another six on the way, reinforcing its position as Fort Lauderdale’s leading

Read More
Close-up view of a commercial airplane from the front, showing its landing gear on a runway with a yellow centerline, under a clear blue sky. South Florida Business & Wealth
South Florida’s Luxury Housing Market Continues Momentum

South Florida’s luxury housing market posted strong gains during the second quarter of 2026, with high-end home and condominium sales climbing sharply across the region, according to the latest Luxury

Read More
Smiling woman with wavy brown hair wearing a beige blazer, black top, and layered necklaces, posed against a plain light background. South Florida Business & Wealth