Amerant Bank has reached an agreement with the organizers of the inaugural Florida Beach Bowl to become the official sponsor of the event. The intercollegiate varsity football game is NCAA-sanctioned and aims to provide Black students at Historically Black Colleges and Universities (HBCUs) a national platform to showcase their talents. The partnership comes when Amerant has revealed its plans to open a Broward headquarters and bought the naming rights for Amerant Bank Arena, formerly FLA Live, further demonstrating its commitment to Broward County.
“We are thrilled to be the official sponsor of the first-ever Florida Beach Bowl,” Jerry Plush says, Chairman and CEO of Amerant Bank. “Amerant Bank is deeply committed to empowering our local communities and supporting a spirit of unity, which is exactly what this event represents. We are also excited to show our support for the Broward County community, given our recently announced expansion efforts there.”
The NCAA bowl game is scheduled for Dec. 13 at DRV PNK Stadium in Fort Lauderdale. The event will showcase two HBCUs in a historic showdown, highlighting the chance for underrepresented students to participate in bowl games that were previously inaccessible to them.
As per the terms of the groundbreaking partnership, Amerant Bank is set to hold the esteemed position as the official bank of the event. It will also be a driving force in fostering inclusivity and diversity within the collegiate sports landscape in the communities it serves. The bank’s logo will also be prominently displayed in the stadium during the game, capturing the attention of in-person attendees and millions of viewers on live TV and social media.
“We are thrilled to have Amerant Bank on board as our official sponsor,” Victor Robenson says, Chief Executive Officer, Florida Beach Bowl, Inc. “Their support and commitment to the Florida Beach Bowl will undoubtedly enhance the overall experience for attendees and participants. We look forward to a successful collaboration and are committed to making a difference in the community.”
Amerant Bank has committed to continuing its sponsorship agreement with Florida Beach Bowl, Inc. for the next two years, with an exclusive window for negotiating an extension. This commitment is a testament to Amerant Bank’s dedication to promoting inclusivity and diversity within the sports community and solidifies its position as a sports-centric organization.