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A Major Bank Partners With the Miami Heat

Amerant Bank, the largest community bank headquartered in Florida, announced an expansive strategic partnership with the Miami Heat, naming Amerant the team’s official bank; the premium North Lounge will be renamed the Amerant Lounge. This marks Amerant’s third sponsorship deal in the last year with a major sports brand in South Florida. 

The Miami Heat partnership, effective immediately, is a multiyear term. Benefits of the partnership support major drivers for growth including, among other benefits, marketing and business development opportunities. Some examples include the renaming of the premium North Lounge as the Amerant Lounge, prominent courtside signage, VIP client events and access to appearances by HEAT players.

“Through this strategic partnership with the Miami Heat, a well-known and widely respected organization in our community, we are redefining the meaning of our bank being an integral part of the community—one that supports and aligns with those businesses and organizations truly rooted in South Florida,” said Jerry Plush, chairman & CEO of Amerant Bank. “We believe these partnerships positively impact our customers, our team members and the community as a whole.”

Amerant’s sponsorship of the Miami Heat also includes participation in community activities that align with the bank’s newly implemented ESG strategy, such as the Heat Beach Sweep, an event focused on the Heat commitment to generating awareness for the protection and sustainability of the environment. 

“Organizations like Amerant set the tone for how to truly be engaged in the spirit of corporate partnerships,” said Glen Oskin, vice president of corporate partnerships for the Miami Heat. “With its South Florida roots, Amerant is focused on being of service to the community and that matches a foundational tenet of good stewardship embedded in Heat culture. We’re excited for the evolution of this long-term partnership.”

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.