Apogee Awards Honorees: Tom D’Eri

Tom D’Eri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow. Tom is the co-founder and COO of Rising Tide Car Wash, an organization that employs over 80 individuals with autism in a  successful car wash business.


Fun fact: All of my favorite vacations require trips on light aircrafts or long boat rides to get to.

What is your favorite South Florida dining destination? Park & Ocean on Fort Lauderdale Beach

What do you like to do on weekends? I enjoy spending time in nature, going scuba diving or hiking in the Everglades.

How do you unwind from a long day at work? I’m pretty simple. I like to have a quiet dinner with my fiance and watch a TV show or two.

What is your favorite quote? “Whether you think you can, or you think you can’t, you’re right.” — Henry Ford

From whom, or what, do you draw inspiration? I tend to draw a lot of inspiration from my father, who founded our business with me. He’s a true entrepreneur and has helped guide me in so many ways.

What has been the biggest accomplishment of your career? Getting our third car wash approved in Coral Springs. This marks a new chapter in our organization’s growth.

What has been the most challenging moment in your career and how did you overcome it? Opening our second location was a daunting experience. It was our first commercial building project and represented a doubling in the size of our team. We got through this by focusing on developing our team, banding together and a lot of effort and determination.

What advice would you give an up and coming professional? Spend the early days of your career developing skills in the fundamentals of business. How to manage people effectively, how to develop your team, how to understand the underlying systems that make a business successful and how to achieve technical mastery in your field. These tend to be rigorous and unsexy to learn but they are the foundational skills in which you grow the rest of your career from.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.