Blake Warman, the Miami-based “cookie king” behind The Blakery brand of whimsical cookies made popular on Instagram and at Miami’s Time Out Market, will be a contestant on this season of Gordon Ramsay’s “Food Stars,” which premiered last month on Fox.
“Food Stars” follows Gordon Ramsay and Lisa Vanderpump as they search for the next great food and beverage industry entrepreneur. Contestants are put through a series of challenges to showcase their skills. Each week one contestant is eliminated. Season one of the U.S. edition of the show, which aired last summer, averaged 3.3 million multiplatform viewers and was the summer’s No. 1 show among adults aged 18 to 49, according to Fox. In Feb. 2023, Warman flew to London to audition and ultimately participate in the competition, which was filmed in the U.K.
The show could be huge publicity for Warman, who started The Blakery in his dorm room at the University of Miami in 2019 after his unique cookies, which are stuffed with other baked sweets and hand-decorated with fun toppings, went viral on Instagram. His quick growth in popularity earned him a coveted spot at the Time Out Market in Miami Beach until it closed in 2023. Since then, The Blakery has specialized in online sales and nationwide delivery.
In May, the brand underwent a rebranding launch, introducing sleek new black packaging with the tagline “Maison de Cookie” and a new series of 12 more mature (but still personality-packed) flavors. Take, for example, the “Haute Dough-Ture,” a triple chocolate chip cookie stuffed with chocolate chip cookie dough; the “Cookie Ménage,” a ménage à trois of triple chocolate, Oreo and Biscoff cookies; or the “Cinner’s Prayer,” a cinnamon cookie filled with cinnamon toast crunch cereal, baked around a mini cinnamon roll.
“My hope is that as The Blakery evolves, we never lose sight of our core values — fun, creativity and community,” said Warman. “I want to continue pushing the limits of what’s possible in the world of baking, while staying true to the traditions and flavors that make us who we are.”
You can follow Warman by tuning in to watch “Food Stars” on Fox on Wednesday nights at 9 p.m., following The Blakery on Instagram @TheBlakery, or visiting theblakery.co.
