Crucial pivots that small businesses are making to be successful during pandemic/shut down

Due to the COVID-19 pandemic, hundreds of thousands of small businesses have had to shut down, go virtual or digital and/or have had to create new streams of revenue to survive. Exults, a leading South Florida-based digital marketing company, has helped several companies across the country by providing successful web development, digital marketing, and digital business consulting strategies. The consulting strategies and initiatives Exults provided have positively affected their clients by helping them retain consumers while increasing sales and market share throughout this challenging and pivotal transitionary time.


Compelling success story:


Based in Pembroke Park, Florida, Supreme Hotel & Restaurant Supply Corp (Supreme) is a family-owned, fourth-generational operating foodservice business providing restaurant supplies to local and chain restaurants, hotels, all major cruise lines, country clubs, casinos, retirement homes, and many other verticals. When the pandemic hit, the company was in the process of launching an online website for its large-scale legacy customers (cruise lines and national chain restaurants). With the new challenges, Exults consulted with Supreme to look at new ways to market the company and pivot into current areas of need. Exults quickly updated Supreme’s website, launched the portal, and created a savvy email marketing campaign that included social media posts and Facebook ads to target former customers who would now need Covid-19 supplies and allow their customers to know they were there to service buying needs. Exults also revamped the functionality of Supreme’s website to automate orders which helped streamline their sales and shipping departments.

The response from Supreme’s clientele was incredible and resulted in an uptick in new sales of over 40%, from what were deemed mostly dormant clients. When Supreme’s Vice President Matt Gertler saw first-hand how the restaurant industry’s needs shifted to a demand for take-out, disposable products, and Covid-19 safety-ware, they were able to pivot rapidly for their clients. Exults added a new “Shop Now” feature to Supreme’s website which provides a new innovative experience for their customers to pick the necessary supplies needed, at ease, and have them shipped within hours. The next phase to be undertaken by Exults includes an inventory portal for the more than 150 cruise ships and other clients, whether they are a single restaurant or multi-chain restaurant. The portal will offer functionality for multiple users within each organization to manage all their needs: accounting, inventory, order requests and past orders. When cruise ships get back to sea (anticipated in December), the company will be ready with an easy-to-use ordering system integrated with their accounting software. Automating a process that used to take days of data entry to implement dynamically saves administrative time and resources which allow the organization to focus on customer service and increasing sales.

Exults has been educating clients about innovative digital marketing and website development strategies for over 15 years and the company believes it is critical that they become an extension of its clients’ business strategies during these unprecedented times of unpredictable shutdowns and re-openings.

For more information about pivot strategies, website development and a discussion on how important key functionality and user experience are during this pandemic and for the future, you can reach Zach Hoffman, CEO of Exults Digital Marketing at 866-999-4736 or zach.hoffman@exults.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.