Fictor, a holding company with stakes in food, financial services, and infrastructure, announces the expansion of its global footprint with the opening of its first headquarters office in Miami, Florida, marking the Brazilian company’s entry into the U.S. market, where it will offer products and services already proven successful in Brazil.
In the U.S., Fictor will launch operations by providing payroll-linked consigned credit to the private sector, starting in 2025 with $10 million in company capital. According to Partner and CEO Rafael Góis, the strategy is to “test the model, and after the pilot phase, scale operations. The target audience for this product is the lower middle class and working class in the U.S.”
The new U.S. office marks a natural evolution for Fictor as it seeks to strengthen its international presence and foster connections with investors and partner companies. Bruna Maccari, General Manager, will lead Fictor US, supported by a team of American and Brazilian professionals.
Beyond the U.S., Fictor has expanded its reach to other continents. Through an office, opened last year in Lisbon, Portugal, the group has increased its involvement in local infrastructure and energy sectors.
Fictor’s energy division, Fictor Energia, announced in September 2024 that it will serve as advisor to a renewable energy investment fund aiming to raise €250 million euros for innovative, profitable renewable energy projects in Portugal. The group also sponsors energy-sector events such as the annual Ibero-Brazilian Energy Conference (CONIBEN) in Lisbon.
Key Support in Global Economics and Emerging Markets
To support its U.S. entry, Fictor has enlisted renowned economist Jay Pelosky, a top global investment consultant. Pelosky, former Morgan Stanley Chief Emerging Markets Strategist and Global Portfolio Manager, currently serves as Senior Advisor and Head of TPW Advisory, a New York-based investment boutique specializing in global macroeconomics and portfolio strategy.
With experience in over 50 countries, Pelosky played a pivotal role in launching Morgan Stanley’s Latin American equity investment division, spearheading initiatives like the Brazil Fund and Latin American Discovery Fund. He has collaborated with Brazilian institutions such as Itaú Bank, led macroeconomic strategies for Ohm Research, and is a frequent commentator on Bloomberg TV and Reuters.
“Entering the U.S. market is a significant challenge but also a major opportunity for Fictor. Having an expert like Jay Pelosky guiding our strategy gives us the confidence to navigate the U.S. economic landscape and accelerate growth. We expect the U.S. branch to contribute meaningfully to the group’s global revenue by 2030,” said Góis.
Feature photo: From left to right: Rafael Góis and Jay Pelosky.
