Honeyman launches site for condo owners

With home improvement, it’s all about the process. The easier and the fewer steps, the better. That’s where Honeyman steps in.

Miami-based home improvement and maintenance platform Honeyman—co-founded by “queen bees” advertising and marketing professional Cynthia McFarlane and real estate and business development consultant Aleksandra Baucal Karavias—recently launched a site and services for South Florida condominium owners.

“As long-time Miami residents and condo owners, we realized how hard it is to find quality and affordable contractors in our community,” said McFarlane (pictured left above). “We wanted to make it easier for condo owners to find reliable and licensed contractors, and get their work done affordably. This way they can not only start new projects at their homes, but also get preventive maintenance services that otherwise they may not because of how time consuming and complicated it is.”

Honeyman offers hassle-free home improvement services at affordable prices, providing end-to-end project management that covers pooling similar projects together by zip code and bidding out to their contractor network for bulk pricing. They also manage bookings, building compliance, budgets, scheduling, invoicing, and payments online.

Another plus for customers is that Honeyman works with pre-vetted contractors to offer a growing list of services such as handyman services, painting, air conditioning, shutter and sliding door maintenance and repair, home inspections, remodeling project management, and home automation services for condominium owners. In addition, contractors are graded on an ongoing basis and culled based on customer feedback. According to the company, its platform shortens the customer and contractor journey, from the initial search to completion.

“We started Honeyman because we wanted to make the process easier for both the customer and the contractor,” said Baucal (pictured right above). “When contractors join our network, they get large scale, profitable projects without needing to invest in advertising or buy leads from matchmaking platforms like Home Advisor. Since we manage all of the administrative functions, they can save on overhead too and focus on what they do (and enjoy) most – the work.”

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.