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Kreps PR merges with BrandStar

What do you get when you combine the power of PR and the excitement of video production? A powerhouse.

Kreps PR & Marketing recently announced its merger with BrandStar.

Based in Pompano Beach, BrandStar creates award-winning television programs that air on FOX Business, Lifetime Television and Bloomberg, including audience favorites such as Designing Spaces and The Balancing Act, which have been on the air for 15 and 20 years, respectively. The company also entered a strategic joint-venture agreement with  Chicken Soup for the Soul Entertainment. The merger combines BrandStar’s expertise in production, marketing and content exchange with Kreps PR’s 30 years of public relations, marketing, event, crisis management and social media experience.

“Providing rich, cutting-edge content is an integral part of the DNA of today’s public relations firms,” said Kreps PR CEO Israel Kreps in a release, “but to have network television-quality production capabilities—and on top of that, the possibilities for syndication—is an enormous value-add to our clients. That makes us a ‘new’ type of agency.”

By joining forces, Coral Gables-based Kreps PR can offer services such as “strategic marketing, advertising, digital strategies, sales, and production” while BrandStar will now offer public relations services to its regional and national clients.

Added BrandStar founder and CEO Mark Alfieri, “Bringing a team with the capabilities and bandwidth of the Kreps organization into the BrandStar ecosystem provides us an additional value proposition that is simply unmatched in today’s environment. Our integrated services afford us a unique differential advantage, in that we can deliver integrated solutions across multiple platforms in an efficient, coordinated and cost-efficient manner.”

Pictured: Israel Kreps and Mark Alfieri at BrandStar’s main control room at its Pompano Beach studios.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.