What do you get when you combine the power of PR and the excitement of video production? A powerhouse.
Based in Pompano Beach, BrandStar creates award-winning television programs that air on FOX Business, Lifetime Television and Bloomberg, including audience favorites such as Designing Spaces and The Balancing Act, which have been on the air for 15 and 20 years, respectively. The company also entered a strategic joint-venture agreement with Chicken Soup for the Soul Entertainment. The merger combines BrandStar’s expertise in production, marketing and content exchange with Kreps PR’s 30 years of public relations, marketing, event, crisis management and social media experience.
“Providing rich, cutting-edge content is an integral part of the DNA of today’s public relations firms,” said Kreps PR CEO Israel Kreps in a release, “but to have network television-quality production capabilities—and on top of that, the possibilities for syndication—is an enormous value-add to our clients. That makes us a ‘new’ type of agency.”
By joining forces, Coral Gables-based Kreps PR can offer services such as “strategic marketing, advertising, digital strategies, sales, and production” while BrandStar will now offer public relations services to its regional and national clients.
Added BrandStar founder and CEO Mark Alfieri, “Bringing a team with the capabilities and bandwidth of the Kreps organization into the BrandStar ecosystem provides us an additional value proposition that is simply unmatched in today’s environment. Our integrated services afford us a unique differential advantage, in that we can deliver integrated solutions across multiple platforms in an efficient, coordinated and cost-efficient manner.”
Pictured: Israel Kreps and Mark Alfieri at BrandStar’s main control room at its Pompano Beach studios.