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New Standard for Living

When the project is completed by the middle of next year, the inverted logo on the outside of The Standard in Midtown Miami will imply to some that the builders of this 12-story development have turned residential life upside down. But early glimpses of the boutique hotel brand’s first residential concept suggest that, in truth, The Standard is giving future residents what they want—and then some.

Look no further than the Stadium, an air-conditioned space that takes the pickleball phenomenon that’s sweeping the country and embellishes it with disco balls and music. From the pickleball court, it’s a short walk to a social lounge that boasts a karaoke bar and screening room—or, for those still in the mood to exercise, a state-of-the-art “sweat room” with fitness accessories, a sauna, a steam room and a yoga studio. The building is topped with lush landscaping that frames a 60-foot, resort-style pool. 

The 228 residences at The Standard—studios, one-bedroom, and two-bedroom units that recall the “pieds-á-terre of the West Village of New York and the Left Banks of Paris”—will invoke the chic but functional vibe familiar to fans of the hotel. Expect custom Italian cabinetry in the gourmet kitchens, oversized bathrooms and ceramic wood plank flooring. Visit the standardmiamiresidences.com to learn more. 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.