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REI to Open at Downtown Palm Beach Gardens

REI, a consumer co-op with 21.5 million members offering quality outdoor essentials, expert classes and trips, will host a three-day celebration this weekend as it opens its newest location on Friday at Downtown Palm Beach Gardens. The grand opening celebration will last through the weekend with daily giveaways, music and local vendors.

Located at 11701 Lake Victoria Gardens Ave. in Suite 1102, the 25,000 square-foot store will offer a wide assortment of top-quality outdoor gear and apparel for hiking, camping, paddling, cycling, running, fitness and more. The store will also feature a specialty bike shop staffed with certified mechanics to tune or repair equipment. 

“We can’t think of a more suited retailer to cater to our active Palm Beach Gardens community than REI,” Alexis Brock says, Regional Marketing Manager for ShopCore Properties, owners and managing entity for Downtown Palm Beach Gardens. “As we continue to reinvent Downtown, this popular nationwide brand is a perfect addition to our Downtown family of stores and restaurants.”

During the three-day celebration, REI Palm Beach Gardens will open at 11 a.m. on Friday, May 20, 10 a.m. on Saturday, May 21 and 11 a.m. on Sunday, May 22. Giveaways will be available each day while supplies last. REI will host an outdoor social every afternoon from 1 to 5 p.m. with music and outdoor brands, including Black Diamond, Brooks, ENO, Gregory, HOKA, Hydro Flask, Janji, Keen, Osprey and prAna.

REI has 174 locations in 41 states and the District of Columbia. As a co-op, it annually invests millions of dollars in local nonprofit organizations to steward trails, waterways and parks and connect people to the outdoors. During its opening weekend, REI will partner with The Friends of Jonathan Dickinson State Park, a nonprofit organization that advocates for the historical, educational and ecological enhancement of Jonathan Dickinson State Park in Hobe Sound. For a $10 suggested donation, customers will get a custom double wall REI insulated mug by Klean Kanteen. 

“We’re excited to join Palm Beach Gardens and look forward to serving the outdoor community in their active lifestyles and visitors who come to explore this amazing region,” Age Ramos says, REI store manager. “Whether trying a new activity or heading out on a familiar trail or waterway, we aspire to be at the center of people’s outdoor lives for products and expertise.” 

Anyone is welcome to shop at REI and tap into the company’s resources to support their active lifestyle, but members enjoy a range of benefits. There are more than 320,000-lifetime members in Florida, and before the store’s opening, there were nearly 18,000 members in the county. The store joins five other locations in Florida – Boca Raton (opened 2020), Gainesville (opened 2020), Jacksonville (opened 2013), Tampa (opened 2021) and Winter Park (opened 2017). 

Photos courtesy of REI

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.