Jones Road, the beauty brand founded by makeup artist and entrepreneur Bobbi Brown, has launched its fourth brick-and-mortar retail store in Palm Beach. The Jones Road Palm Beach is open at 283 Royal Poinciana Way, within the city’s historic district. The store will occupy a corner lot and boast 1,447 square feet of retail space, marking the brand’s first location in the Southeast region. Jones Road already has three other stores in Montclair, NJ, New York City, NY, and East Hampton, NY. The fifth store will open in April in Chicago’s Bucktown district.
“Palm Beach was the perfect next location for us,” Brown says. “My husband and I live here for part of the year, so we had familiarity with the area, and we love it. We love the weather, the vibrant community and the great restaurants and shops who are now our neighbors at the new store. It was just the right vibe for us.”
The Palm Beach store will offer a range of clean and high-quality formulations created by Bobbi, which have become synonymous with the brand. The star product of its offerings is the versatile Miracle Balm, which is available in 10 shades and was recently recognized by top commerce platform Shopify as one of the highest-performing products during Black Friday 2023. All of the brand’s makeup and skincare products embody the inclusive beauty philosophy of Bobbi and the brand, catering to all ages, skin types, and skin tones. In addition to its product offerings, the Palm Beach location will host experiential events and live workshops. Fans, followers, and ‘Roadies’—a vibrant Facebook community of over 41,000 loyalists who engage with the Jones Road brand and team—can gather at the store to witness the brand come to life.
The Jones Road Palm Beach location is open daily. The hours are from 10 a.m. to 6 p.m. Monday to Saturday and 11 a.m. to 5 p.m. on Sundays.
