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Aroma360 Purchases Next Scent LLC and Launches New Commercial Division

The acquisition merges luxury fragrances and technology to enhance the consumer experiences in Miami.

Aroma360, a company specializing in fragrance branding and marketing, has recently acquired Next Scent LLC, known for its eco-friendly patented scent systems, signature fragrances, and advanced air care scent solutions designed for some of the most prominent vehicle brands and businesses. The acquisition signifies a significant milestone for the Aroma360 Commercial Division, which serves clients in national and international chains, including car dealerships, hotels, retail stores, and large corporations. Aroma360 will now be able to improve access to the luxury fragrance experience it offers consumers.

Aroma360 is recognized as a leading player in the scent marketing industry. The company specializes in improving the brand and customer experience through scent branding and marketing strategies. Its team of scenting specialists has served hundreds of clients across 22 countries, designing over 90 signature scents tailored to each brand’s unique image and objectives. It has collaborated with brands like Disney, Marriott, Four Seasons and Ferrari.

“The power of scenting and scent marketing has not only been proven to enhance the staff and client experience for your business, but many studies have determined that consumers will stay longer and spend up to 80% more where custom scenting has been used to influence the overall on-site, customer experience,” Eduard Kotlyarov, Jr. says, president of Aroma360.

Next generation scent solutions are created by a team that played a significant role in building the world’s largest commercial scent marketing company. The purpose of Next Scent is to revolutionize the customer experience for businesses, brands, and high-profile properties. They specialize in producing turnkey branded scents and offering innovative, effective, and safe fragrance solutions that enhance the customer experience purely and naturally. The company is committed to social and environmental responsibility, striving to inspire team members, build sustainable value for the company, and earn customer loyalty.

The LATUS Pro is one of the latest patent-pending tech systems that will be introduced to the Aroma360 family, in addition to the Ventus Systems from Next Scent. This system offers secure remote management, 24/7 in-store air quality monitoring, and support services. It also boasts eco-friendly and certified-safe fragrances and natural color neutralizers, making it an attractive option for consumers.

“We are excited for this strategic move to incorporate the amazing fragrances, consumer solutions and global reach of Aroma360 with the industry expertise and advanced technology from NextScent,” David Amaral says, former CEO of NextScent and president of Aroma360 Pro. “The solution set that we offer, to help enterprise clients leverage the power of scent, is unmatched in the industry.”

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.