During Miami’s Art Basel showcase, expert skincare brand BABOR partnered with abstract artist Cevin Parker to introduce its new limited edition Ampoule Serum Concentrates set featuring Parker’s signature artwork. The launch of this collaboration included unveiling exclusive packaging artworks accompanied by their own augmented reality (AR) animation. With a smartphone, attendees could scan the artworks and watch them come to life.
The 14-day limited edition Ampoule Serum Concentrates set called ‘The Art of Beauty Collection’ by BABOR is designed to hydrate, revitalize, and rejuvenate all skin types over two weeks. BABOR is also launching six versions of their iconic 7-day Ampoule Serum Concentrates sets under this collaboration in 2024, including the “Purifying,” “Renewing,” “Glowing,” “Hydrating,” “Resurfacing,” and “Lifting” sets.
“BABOR’s presence at Miami’s Art Basel is a strategic move to enhance our brand image, engage with our audience, and leverage existing and new collaborations that align with our values and target markets,” says Tim Saunier, president and CEO of BABOR Americas.
At the heart of this artistic fusion is Berlin-based artist Cevin Parker, whose work is recognized for its vibrant hues and unique signature spray technique, becoming increasingly popular among art enthusiasts. The seamless integration of augmented reality (AR) within the physical artworks sets Parker’s art apart, allowing viewers to unlock hidden dimensions through AR animations.
The guests at the event were able to immerse themselves in a world where art and beauty met. The evening was full of unique experiences, including BABOR x HydraFacial Treatments, which allowed guests to enjoy unique 20-minute customized BABOR treatments that revitalized and rejuvenated their skin. Additionally, Makeup Touch-Up Stations helped guests freshen up their looks for the night, and BABOR’s Product Consultations provided personalized skin analysis and skincare solutions. The biostation also provided IV Drips that boosted immune systems and offered attendees a well-being Med Spa experience.
Photo Courtesy of BABOR