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Babor Launches Limited Edition Collaboration 

The unveiling coincided with Art Basel in Miami.

| SFBW Staff

During Miami’s Art Basel showcase, expert skincare brand BABOR partnered with abstract artist Cevin Parker to introduce its new limited edition Ampoule Serum Concentrates set featuring Parker’s signature artwork. The launch of this collaboration included unveiling exclusive packaging artworks accompanied by their own augmented reality (AR) animation. With a smartphone, attendees could scan the artworks and watch them come to life.

The 14-day limited edition Ampoule Serum Concentrates set called ‘The Art of Beauty Collection’ by BABOR is designed to hydrate, revitalize, and rejuvenate all skin types over two weeks. BABOR is also launching six versions of their iconic 7-day Ampoule Serum Concentrates sets under this collaboration in 2024, including the “Purifying,” “Renewing,” “Glowing,” “Hydrating,” “Resurfacing,” and “Lifting” sets. 

Kelley Flanagan and Jen Selter. (Photo Credit_ Claudia Safavi)

“BABOR’s presence at Miami’s Art Basel is a strategic move to enhance our brand image, engage with our audience, and leverage existing and new collaborations that align with our values and target markets,” says Tim Saunier, president and CEO of BABOR Americas.

At the heart of this artistic fusion is Berlin-based artist Cevin Parker, whose work is recognized for its vibrant hues and unique signature spray technique, becoming increasingly popular among art enthusiasts. The seamless integration of augmented reality (AR) within the physical artworks sets Parker’s art apart, allowing viewers to unlock hidden dimensions through AR animations.

The guests at the event were able to immerse themselves in a world where art and beauty met. The evening was full of unique experiences, including BABOR x HydraFacial Treatments, which allowed guests to enjoy unique 20-minute customized BABOR treatments that revitalized and rejuvenated their skin. Additionally, Makeup Touch-Up Stations helped guests freshen up their looks for the night, and BABOR’s Product Consultations provided personalized skin analysis and skincare solutions. The biostation also provided IV Drips that boosted immune systems and offered attendees a well-being Med Spa experience.

Photo Courtesy of BABOR

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.