Scott Michael Group and On the Ball Ventures form strategic alliance

Two South Florida companies are cementing their friendship with a strategic alliance.

Scott Alpert, managing partner at Scott Michael Group, and Steve Nudelberg, principal of On the Ball Ventures, have been friends more 20 years, prompting Alpert to say that “it’s about time” the two joined forces.” SMG offers manufacturing representation, merchandising, service,
sales training and business development for small to medium-sized businesses while On the Ball specializes in building sales cultures that use modern tactics to increase new business development, helping companies evolve into the digital era. In their new strategic alliance, their strengths are leveraged for the better, bringing a fresh perspective to SMG’s core business of retail, wholesale, and international distribution as well as its entire relationship network.

“Steve and his team bring to SMG the value proposition that I have been looking for to help raise my industry to the next level by modernizing the sales process,” Alpert says. “As I like to say, ‘Great moments are born from Great Opportunities.'” He adds, “In the beginning, I will be working with clients in my industry with Steve leading and then venture into other industries. We will work from each other strengths to see who might be more appropriate for the client and when appropriate work together.”

Ultimately, friendship and experience will breed results for clients. Nudelberg and Alpert have a combined 80 years of experience in business, business development, sales strategy, mentoring and coaching, which Alpert says will give clients “a world-class experience.”

Nudelberg adds, “I’m thrilled to have the opportunity to work with Scott Alpert once again. Over the last 20+ years, Scott has made valuable introductions that have proved to be successful engagements for On the Ball, this alliance brings those years of relationship equity to the forefront. This fits our strategy of doing everything we can to help sales professionals all over the world modernize their sales process.”



Keren Moros
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