South Florida business leader hosts sign giveaway for small businesses

Signs are perhaps the most important visual marker for businesses. Few people understand this better than Jason Ditkofsky, president of Delray Beach-based McNeill Signs and Channel Letter USA.

So when Ditkofsky saw that the pandemic was hitting small business owners hard, he stepped in with a $100,000 commercial storefront signage giveaway. The entrepreneur is choosing businesses based on business owners’ stories of how they have persevered through the pandemic.

“I feel so grateful that I’m in this position to help businesses during a time like this. They have gone through so much to stay afloat, and it feels good to know that I may play a minor part in their success,” Ditkofsky said. “Another aspect of this giveaway that I enjoy is getting to meet new people. I get to hear so many inspiring stories of how their businesses came to be. Also, I get to be a part of a community of hardworking, diligent, and motivated people.”

One of those winners was Happea’s at 900 S. Miami Ave., Suite 125, which turned in an essay Ditkofsky called “terrific.” McNeill Signs took care of the entire sign creation from a custom design and channel letter manufacturing to permit acquisition and installation.

Happea’s co-founder Danny Omari is grateful to McNeill Signs for the sign (pictured left) and credits it with the eatery’s success.

“We opened Happea’s, a Mediterranean-Latin Fusion Eatery in Brickell during the pandemic, during a time where you couldn’t really see the light at the end of the tunnel,” Omari said. “Jason & McNeill Signs came out of the sky and backed us up with all our signage needs, and now we are considered the #1 plant based restaurant in South Miami!”

Companies wanting to apply to the giveaway can email a 500-word essay sharing their story to giveaway@mcneillsignsfl.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.