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Talking MSC Cruises

On MSC’s return amid the pandemic: “The whole industry shut down. Think about all the crew that represents, all the people who work in the terminals, all the check-in agents, all the office people—and everything it takes for this industry to operate. We went down to bare minimums because the ships weren’t operating.

“So, then it became, how do we restart? How do we focus on the safety standards? How do we make sure the ships are enhanced with technology that is going to help us get people back to cruising again? Everything shifted to that until we could start cruising again. And then we had to start building up the crews, and the office, and all the parts of the company that had lost jobs for so long.

“Luckily, MSC was the first major cruise line to restart international sailings, in August of 2020 [when Grandiosa departed from Genoa, Italy, for a seven-night voyage in the west Mediterranean]. So, we’ve been sailing for over a year-and-a-half now.”

On whether there were issues staffing up: “We pull crew from all over the world, like all cruise lines do. … Of course, you have to deal with governments and repatriation and who we can get back in time to sail. So, there were challenges. But as far as the desire of crew members to come back on board and work? It was plentiful. They couldn’t wait to get back.”

On the wisdom gleaned over the past two years: “Nobody would have ever expected a pandemic, or anything, to shut down the cruise industry for as long as it did. But we learned a lot. We learned how to deal with the governments. We learned how to have alternative plans in place.

“It’s made us better in the way that we work, in the people we hire, in the relationships that we’ve built with the ports and governments, the health and safety standards that we have, in the relationships we’ve built with medical professionals from all over the world that give us advice. And that’s not going to stop. Now, we take that to the next level, understanding that this kind of situation is a possibility, so that we’re prepared for whatever the future holds.”

On Ocean Cay, its private island: “With the return of cruising, private islands have become so important because you’re able to control the bubble environment that’s been needed during the restart. Ocean Cay is an extension of what we have on the ship.

“To be able to have that for all of our itineraries was key, especially at a moment where all other islands around the Caribbean were taking time going through protocols and figuring out when they were going to be comfortable reopening.

“Everything is controlled in our Ocean Cay environment. Even the Yacht Club guests have a dedicated Yacht Club experience on the island. It’s extremely close to Miami, so it’s very easy for us to have overnights and late-night stays at the island.”

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.