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United Way of Broward County to Launch New Affordable Housing Initiative

Aiming to reduce the housing gap in Broward County, the United Way of Broward County tapped two business leaders to develop the programming and stainability strategy for its new Affordable Housing Initiative. Marcia Barry-Smith (pictured left), President of MBS Consulting Services, will oversee the plan, while Heidi Alzate Kaufman (pictured top), president of Heidi Alzate Consulting, will lead the fundraising campaign.

“We are thrilled that both Marcia Barry-Smith and Heidi Alzate Kaufman, two dedicated and seasoned professionals who are already ingrained in our community, have partnered with United Way to support this groundbreaking initiative,” says Kathleen Cannon, president/CEO of United Way of Broward County. “I am confident that both women will work with community leaders to ensure that our Initiative is rooted and will create successful long-term results to serve those in need here in Broward County.”

The initiative was created after the nonprofit organization identified affordable housing as the South Florida community’s biggest challenge. Its 2020 ALICE report indicated that 257,000 Broward County households (66 percent are people of color) are Asset Limited, Income Constrained, Employed (ALICE), with these working families one crisis away from not being able to make rent payments. 

Barry-Smith will use her business leadership skills to combat the growing disparity in housing to engage community stakeholders, including residents, nonprofits, developers, business leaders, and policymakers, on the importance of policy changes that can increase Broward County’s affordable housing stock. Alzate Kaufman’s role will be to develop a comprehensive fundraising plan to further enhance the capital fund created by United Way of Broward County using a portion of the transformational gift received by philanthropist MacKenzie Scott earlier this year. She will collaborate with the organization’s leadership, Board members and the internal team to develop fundraising strategies that attract individual, corporate, foundation and government funding.

For more information, please visit www.UnitedWayBroward.org.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.