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A New Bank on the Block

 The organizers of Locality Bank IO, a digital-first community bank in organization, has filed applications with the Federal Deposit Insurance Corporation (FDIC) for a charter and deposit insurance, and with the State of Florida for a bank charter. Once regulatory approval is received, the group looks forward to opening its home office in Fort Lauderdale to serve the South Florida business community.

“Especially during the pandemic, we realized there were not enough community banks in South Florida and now we want to launch one that will be atypical,” saysKeith Costello, CEO of Locality Bank IO. “Our goal is to provide local businesses with the best of what a traditional community bank can offer while differentiating with cutting edge technology.” 

Locality Bank IO will empower small and medium-sized businesses to maximize their potential by serving as a relationship-based, multi-channel, comprehensive business resource. Technology and design will be a focal point of the mission to create a friendly and efficient user experience—one that promotes better control of business finances and facilitates more significant revenue opportunities for the businesses that choose Locality Bank IO.

“The challenges faced by local businesses today are incredibly complex,” says Corey LeBlanc, COO/CTO of Locality Bank IO. “We are creating an environment that helps remove the burden of banking for our customers and allows them to do more of what they love, running their businesses. In accomplishing this mission, the bank will be contributing to job creation and help fuel economic growth while building a better future in the communities it serves.”

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.