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A Stylish Crowd Came Out to Get a Peek at the Sales Center at the Alba Palm Beach Residential Tower

The setting—the sales center at Alba Palm Beach—was a vision of refined tropical modernism, courtesy of the design and architectural firm Spina O’Rourke & Partners, based in West Palm Beach. The occasion: SFBW joined Jay Parker, CEO of the Florida division of Douglas Elliman and president of Elliman’s development marketing division in Florida; and developer Kenneth Baboun, the founder of BGI Cos., to host a roomful of their fans and colleagues (including a luminous Tammy O’Rourke, Spina O’Rourke’s director of design) to celebrate the upcoming West Palm Beach residential tower.

The evening showcased the luxury of the boutique waterfront project: the latticed wooden canopy that hung above the dining room table; the dual-screen visualization of the Intracoastal Waterway views that the homeowners will enjoy; the bronze curbside Tesla—emblazoned with the Alba logo—that will ferry prospective buyers to the site, should they wish.

All this fanfare was intended to inspire excitement about a light and airy 22-story tower—represented that evening by a detailed architectural model that greeted guests as they arrived—that doesn’t feel stacked or dense. And it worked. Even the exterior suggests the limited number of residences on each floor (from one to four, with private elevators and vestibules for discretion), while the multistory base evokes the setbacks of a ship. Residents of the 55 homes will enjoy an elevated amenities deck boasting unobstructed sunrise, sunset and water views.

Alba was 30% sold even before the sales center formally opened. Final buildout is expected in spring 2025. “Kenny did it right,” Parker told SFBW for his and Baboun’s October cover story. “He has a passion for excellence. There’s nothing ordinary about him, nothing, and I mean this both as a compliment and a quality.” Sales start at just under $3 million.

The event, catered by Nosh in Lake Worth, was everything that Parker and Baboun could have hoped for: elegant, effervescent and full of justified anticipation.

Photo by Brett Hufziger

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.