Apogee Awards Honorees: Richard Helber

I grew up in Kansas City and received a B.S. degree in finance from the University of Missouri. I’ve accumulated 40 years of executive experience with credit unions in Kansas City, Detroit, Tampa and now Southeast Florida. I’ve held board positions with the National Automated Clearing House Association, League of Southeast Credit Unions and local chapters of the American Red Cross in Tampa and Broward County. Married for 30 years with two grown boys. Working on grandchildren.


Fun fact: Scuba Diver

What is your favorite South Florida dining destination? La Brochette Bistro in Cooper City is a hidden gem.

What do you like to do on weekends? Golf, then tend to my flower beds and landscape.

How do you unwind from a long day at work? A glass of good wine with my wife.

What is your favorite quote? “Just because the future is clear doesn’t mean it’s close.” — Bucky Sebastian

From whom, or what, do you draw inspiration? I get a lot of motivation from watching my peer credit union CEOs. There’s a lot of innovation going on in the financial services industry and it energizes me to pick up the pace.

What has been the biggest accomplishment of your career? I came into the CEO position at Tropical Financial Credit Union at the height of the Great Recession. After losing money in the prior two years and under regulatory scrutiny, we were able to restructure the organization and return to a path of growth and innovation. Many other financial institutions didn’t make it. 2020 marks our 85th anniversary and we’re looking forward to turning 100.

What has been the most challenging moment in your career and how did you overcome it? When Katrina hit New Orleans, our credit union had four branches located on Canal Street and in the Ninth Ward. It took three days to locate our employees and one branch was completely submerged. It took a year to recover and demanded a lot of creative problem solving and decision making.

What advice would you give an up and coming professional? Pay attention to the culture. Having a high level of technical know how will only take you so far in your career. Knowing how to build a collaborative and participative environment will take you further.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.