Brightline Donates $43,000 to 211 in Support of Mental Health Awareness

As part of National GivingTuesday on Nov. 30, Brightline donated $43,000 to 211 to be distributed across the organization’s Miami-Dade, Broward and Palm Beach chapters. The gift was given to 211 by Brightline’s president Patrick Goddard at the Fort Lauderdale Brightline station. Through their collaborative partnership, Brightline and 211 are working to provide resources for mental health awareness. 

211 is a free, anonymous and confidential service that offers listening support, suicide prevention and connections to mental health services across the country. The donation will directly support 211’s 24/7 information, referral and crisis helpline. 

“We want to work together to bring awareness in South Florida to the importance of mental health and the resources that exist in our community,” says Patrick Goddard, president of Brightline. “Brightline and 211 have created a strong bond and our team recognizes 211 as a leading voice on mental health and a resolute advocate for anyone who may be facing a challenging time.”

As part of Brightline’s mental awareness outreach, the company established Buzz Boxx activations to engage residents in communities along its train corridor to promote rail safety and mental health awareness through a mobile barbershop experience. Brightline’s has created over 70 Buzz Boxx activation sites throughout Miami-Dade, Broward and Palm Beach Counties.

“There is value in partnering with Brightline as they understand the importance of mental health in our community,” says Richard Shutes, Director of 211 Miami. “Brightline is dedicated to the suicide prevention response in South Florida and JCS’ 211 Miami is eager to continue to work with strong collaborators like them. These funds that have been graciously provided to our 211 will make a direct impact in offering 24/7 support to anyone that is in need of free over-the-phone crisis counseling and connection to valuable free/low-cost resources throughout Miami-Dade and Monroe Counties.”

Along with its relationship with 211, Brightline has also partnered with Broward County Sheriff’s Office and other organizations to promote safety around railroad crossings through education, enforcement, engineering and technology. This initiative includes implementing a $5.6 million CRISI grant to add safety infrastructure at 48 crossings between Miami and West Palm Beach. In 2021, the company was awarded the Operation Lifesaver (OLI) Rail Transit Safety Education Grant for $20,000 to continue its efforts to educate the public about rail safety through its Buzz Boxx campaign. 

Other steps Brightline is implementing to increase awareness around railroad safety include:

  • Law enforcement outreach
  • A red light camera pilot in North Miami
  • Drone technology for trespassing prevention
  • Deploying safety ambassadors to high-trafficked crossings
  • Installing VMS signs at rotating intersections

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.