Broward Metropolitan Planning Organization Launches Rail Safety Campaign

The joint effort aims to reduce train accidents and injuries in South Florida communities.

A new rail safety campaign called “Don’t Risk It” has been launched by the Broward Metropolitan Planning Organization (MPO) and Deerfield Beach, Pompano Beach, Fort Lauderdale, Hollywood and Hallandale Beach. The campaign hopes to raise awareness about the risks of reckless behavior around trains and rail crossings, intending to reduce the number of accidents in the region. The campaign was officially revealed by transportation and city officials this week.

“We take the safety of our residents and visitors seriously, which is why we are proud to take lead on this important issue,” Greg Stuart says, executive director of Broward MPO. “With the recent changes favoring quiet zone changes, it is now more important than ever for pedestrians and drivers to remain vigilant around railroad crossings. By working together with our cities and raising awareness about train safety, we can prevent accidents.”

There were 2,188 highway-rail grade crossing collisions in the U.S. this year, according to Operation Lifesaver, Inc. (OLI), a nonprofit organization that provides rail safety education. Out of these incidents, 274 were fatal and 777 resulted in injuries. Florida is among the top 25 states with the highest rates of these collisions, ranking No. 4 with 117 reported incidents, 21 deaths and 51 injuries.

The “Don’t Risk It” campaign by Broward MPO features a comprehensive approach that includes different types of roadway signage, educational materials, flyers, and social media posts. In addition, a television spot and ads will help spread the message and remind everyone, including residents and visitors, to stay alert around trains and railroad crossings. By following simple precautions, such as heeding warning signals and avoiding distractions, the goal is to prevent tragic accidents.

Broward Metropolitan Planning Organization is a federally mandated agency responsible for making policy on local transportation issues and deciding how to spend federal money on relevant projects in Broward.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.