Business as Unusual – Habitus Furniture, Javier Malik, owner
SFBW’s sister publication Lifestyle reached out to businesspeople all over South Florida—in categories ranging from retail and real estate to medical and automotive—and asked three questions: How did COVID-19 and the shutdown impact your business; how did you position your business in the interim; how will experiencing this unprecedented pandemic change the way you conduct business moving forward. Here are their answers.
Business backstory: The contemporary furniture store, launched in 2003, works with designers and manufacturers in Europe, Asia and South America to develop its own unique furniture collections. Habitus has locations in Aventura and Doral. (habitusfurniture.com)
The impact: “Our showrooms in Aventura and Doral closed to the public due to [COVID-19] safety regulations, but our design consultants [remain] in contact with customers and interior designers remotely. Moreover, customers are sending us floor plans, and our design consultants are preparing drawings at home with the proposals.”
In the interim: “One of the advantages of Habitus, besides the personalized customer service, is the large inventory of design products that we keep in stock. Whenever the crisis winds down, we’re prepared to deliver and install. During the shutdown, we have done virtual meetings with our designers and manufacturers to create and develop new design furniture lines that will be arriving when this passes.”
The future: “We took this situation to improve and refresh our website and prepare our e-commerce platform. Regarding our delivery service, we have introduced safety measures that will stay as part of our everyday procedures.”