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By the Numbers: Messi to Miami

The soccer superstar will soon be bringing his talents to South Florida.

While the Miami Heat and Florida Panthers were making historic playoff runs, the most notable sporting news to hit South Florida involved Lionel Messi announcing he would play with Inter Miami CF for the remainder of the Major League Soccer season. His contract signing may not be official while he’s under contract with Paris Saint-Germain until June 30, but his impact on the South Florida community reaches historic proportions. We delved into the effect he’s already generating: 

  • $300 Million: The reported annual money he turned down from Saudi Arabia to join Inter Miami CF. 
  • 8.1 Million: The Messi news increased Inter Miami CF’s Instagram followers from roughly 1 million to over 8.1 million and growing.
  • $885: Messi’s first game in Fort Lauderdale is not set in stone, but July 21 is his anticipated debut and the cheapest ticket at time of publication on TicketMaster is $920 for standing room. While the cheapest ticket for a July 1 game is $35, an $885 difference. 
  • $5,804: The most expensive ticket on TicketMaster for his anticipated debut is listed for $5,804.
  • 3,000: An additional 3,000 seats are expected to be added to DRV PNK Stadium by August, increasing the capacity to 22,000.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.