Driverless Cars Ain’t Got No Soul

Dear Mr. Berko: I think that the driverless car being developed by Apple is the car of the future and that this will produce more profits for Apple than the iPhone, the Apple Watch and the iPad. There are so many advantages to driverless cars, and I don’t understand why the Big Three are not actively making them. Dealers should be selling them by 2020, and I want to buy 60 shares of Apple. I think Apple will take off because profits from these cars will be tremendous, and Warren Buffett knows that. Don’t you agree? — PE, Buffalo, N.Y.
Dear PE: I can only please one person per day. Today’s not your day, and neither is tomorrow. Frankly, if I agreed with you, we’d both be wrong, and so would Mr. Buffett.
Self-driving cars?! Bah, humbug, balderdash, poppycock and baloney! I may be as wrong as that flying Irishman Doug Corrigan, but I think driverless cars, autonomous vehicles or whatever they’re called will have the road life of a Yugo. The initial response will be positive, as it was with the Apple Watch. The fanfare, trumpets and media excitement will be awesome. But the added $70,000 costs (that’s the stripped-down model) for engineering, computer requirements, software and sensors will be prohibitive. Frankly, I’d be uncomfortable transferring my driving responsibility to a computer that can wink out and place me in a more dangerous situation than I would be in if I were driving the car myself. Driverless car sales will take off like a rocket and then fizzle and flatline.
There are five things most Americans won’t give up: beer, pizza, televised sports, paid holidays and their cars. Most Americans are extensions of their cars. We brag: “My ride zooms from zero to 60 in six seconds.” “Listen to those awesome pipes.” “This baby will do the quarter in 13 seconds.” “Watch her take this corner.” “Feel that torque at 40 miles per hour.” We anthropomorphize our cars, and they have become our nation’s sex symbol. You won’t pick up a chick in a driverless car (unless she’s 85), but you can in a red Trans Am. You won’t impress a lady with a Civic, but she’ll smile if you pick her up in a yellow Corvette. Most of us will enjoy putting the pedal to the metal and then hearing the growling turbo as it passes Grandma’s driverless car creeping the interstate at 55 mph. Our cars and how we drive them define who we are or who we’d like to be. For decades, Americans have had love affairs with their cars. The car, its performance and speed, has been embedded in our egos, our pop culture and our national history since the early 1950s. Cars’ mechanical testosterone suffuses drivers with the intoxicating feel of power and freedom. Turn on the ignition; you can figuratively stroke the power that can be dialed up on demand. Driverless cars are for left-wing liberals, wusses, wimps and milksops who proudly putt-putt to the museum or the tearoom while tediously minding every driving rule in the handbook.
Tim Cook, who some believe will be the next CEO of IBM, is off his bloody rocker, wasting Apple’s (AAPL-$94) resources on another product that will fail like the “hockey puck” USB mouse, the G4 Cube, the Newton, eWorld, MobileMe and the Bandai Pippin. AAPL’s driverless car expects to debut in late 2018 or early 2019. The media frenzy, advertising hype and hoopla will be an extravaganza of biblical proportions. And for part of the year, Apple will encourage investors to believe they’ve got a Golconda as fashionistas, the glitterati and other prominents queue up to buy these cars and garage them. To give the impression of high demand and ensure continued hype, AAPL may even invent a waiting list. Then, like AAPL’s numerous other market failures, the “driverless” will vanish into the ether with the Edsel, the Corvair, the Pinto, the Geo, the Saturn and the Aztec.
Buying AAPL based on the improbable success of driverless cars makes as much sense as washing your feet with your socks on. As Congress debates a multibillion-dollar funding program for driverless cars, my dad would remind me that “fools and their money have good parties.”
Please address your financial questions to Malcolm Berko, P.O. Box 8303, Largo, FL 33775, or email him at mjberko@yahoo.com. To find out more about Malcolm Berko and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate website at www.creators.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.