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Everyone Knows That Gifts Cards Are Convenient, Easy—and Big Business. They Also Tend to Get Lost

According to the National Retail Federation, nearly 60% of consumers wanted to receive gift cards this holiday season. This showing prompted entrepreneur Tracy Tilson of Delray Beach to concept and bring to life a new holiday—which was then made official by Chase’s Calendar—called National Use Your Gift Card Day, to be celebrated annually on the third Saturday in January. The day encourages awareness and inspires consumers to get out and spend their gift cards before they go missing or expire. 

According to NRF’s November 2021 survey, clothing topped consumers’ gift lists, expected to be given by 53% of shoppers. But that preference was closely followed by gift cards at 46%. Total spending on gift cards was expected to reach $28.1 billion overall, up from $27.5 billion in 2020, with shoppers planning to buy an average of three or four cards this year, with an average value of $48.92 per card, including restaurant cards (cited by 32%), department store cards (26%), bank-issued gift cards (26%) and coffee shop cards (20%). Businesses that have signed onto to this “reminder holiday” on January 15 include Applebee’s, Chipotle, Macy’s, Smashburger and Bonefish Grill.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.