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Female-Founded Desolas Mezcal Secures Investment From Miami Heat Star Duncan Robinson

Desolas Mezcal is made from 100% Salmiana Agave grown in San Luis Potosi, Mexico.

Having earned a Gold Medal and being named “Mezcal of the Year” and “Mezcal Producer of the Year” at the 2023 Bartender Spirits Awards, Desolas Mezcal, a female-founded spirit, continued its list of accomplishments with the completion of a friends and family round of investment that includes Miami Heat sharpshooter Duncan Robinson. Handcrafted from the Salmiana Agave in San Luis Potosi, Mexico, Desolas creates a distinct flavor profile with low smoke and botanical and fresh aroma. The premium mezcal boasts a smooth and balanced taste with notes of citrus, black pepper and an elegant vanilla finish.

“We are extremely proud of Desolas’ continued trajectory, distribution and evolution,” GG Mirvis says, Founder and CEO of Desolas Mezcal. “This latest investment round will allow us to continue to grow, scale and market. Adding great partners like Duncan Robinson is a testament to the quality and potential of the brand.”

During his five-year tenure with the Miami Heat in the NBA, Robinson became a star shooter and played in two NBA Finals. He also made history by becoming the fastest player in the NBA to hit 800 three-pointers. On Aug. 6, 2021, Robinson signed the largest contract in NBA history for an undrafted player, a five-year deal worth $90 million.

“I’m incredibly excited to be involved with Desolas,” Robinson says. “I couldn’t pass up the opportunity to be aligned with such a high-quality product and team. GG and the team have worked tirelessly to curate a mezcal that stands apart from its peers. If you haven’t had the chance, make sure you check it out!”

Desolas Mezcal has quickly gained popularity among spirit enthusiasts and has been featured in notable publications such as ForbesPeopleInTouchOK!, and VinePair. The brand’s unique flavor profile, which is non-smoky, has contributed to its success. Desolas is distributed in several states, including New York, Florida, Georgia, Texas, and California, and continuously expands into new markets.

Desolas Mezcal stands out from other mezcals as it’s made from 100% Salmiana Agave found in San Luis Potosi, Mexico, rather than espadin from Oaxaca. Salmiana Agave is known as the “Green Giant” because of its enormous size and requires careful handling as it’s a low-yielding agave that can take up to 25 years to reach full maturity before harvesting. Additionally, the region’s arid air and chalky soil contribute to the unique flavor profile of Desolas Mezcal, exposing herbal, grassy, and botanical notes.

Photo Credit: World Red Eye

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.