Four things every company needs to do

Even though the financial horizon looks warm and inviting as spring arrives, preparation and planning are a must for every organization. Following these essential steps should help jump-start your game plan.

Step One: Identify what works and what doesn’t.
Every good business plan should have a reflection process built into it. If yours doesn’t, then sit down with your management team and have an honest discussion about is working and isn’t.

There may have been good ideas that did not yield the profits you initially thought they would. Perhaps an initiative absorbed too many man-hours to warrant continuing. Conversely, you may identify areas of success with projects that practically ran themselves. Once you have identified what worked and what didn’t, it’s time to decide how to amplify the positive results and eliminate the negative results.

Your management team is key in this process as many times they have access to information and perspectives that are vital to the process. Make sure the entire team knows that this is a growth exercise and that there is no shame in this game. Schedule time to purge ideas that never worked or are no longer viable. It is also a time to reinforce the gold standards of your organization while identifying new areas for future growth.

Step Two: Identify your yearly dream team.
Once you know what works and what doesn’t the next step is to pin point who worked and who didn’t. Be careful with this step – it should be a positive one and team members must not feel threatened by it – otherwise it will not work. Communication is the key to insight and much of that will be needed to ascertain what teams are not working effectively and why. It may be personality issues or perhaps even a need for redirection in some areas of the organization. Whatever the case may be, decisions must be made now rather than later to avoid any unnecessary time or profits lost.

Step Three: Allocation of resources.
Create a plan where resources are allocated appropriately. Make sure you are focusing on who and what matters. The leadership team, support personnel, clients and stockholders are the people that your organization depends upon for survival. The beginning of the year is a time to allocate resources and time to ensure continued satisfaction on all of their parts. This may mean announcing an incentive program for loyal customers or a bonus program for personnel.

Step Four: Update your company website.
Many organizations make the mistake of not updating the company website periodically and this can cost them more than business. The truth is that an out of date website speaks volumes about a com-pany to current and perspective clients alike. A company’s website is a window into their operation so make sure yours is up to date and user friendly. Contact information should be easily accessible and your mission and vision should be prominently showcased.

Your organization should be an open book. Transparency builds trust and current and prospective cli-ents alike demand access 24 hours a day. Today’s successful business does not close its doors at 5:00 pm anymore. Make sure you have links for every imaginable option in order to facilitate processes that will positively impact your business. If you are a wholesale organization, have inventory online ordering and fulfillment will take half the time!

Stay tuned to the SFBW website for the next 4 tips!

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.