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Four key steps

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What a crazy time we are all experiencing.

Right now, getting back to basics is most important. It is not and will not be business as usual right away. As leaders, you need to do the right thing to create an atmosphere of support with processes.

Right now, being a true leader is important for the repair of your organization. Your team is looking to you for signs of what to do in this new normal.

There are opportunities in this environment as well. Some of your team will return, some won’t. To get things back to better than what they were is possible if you follow these four steps:

Recruiting: The ability to attract and retain the best is imperative for the success of an organization. Recruitment should be an ongoing process and should never wait for a need. There is always a need for someone better than your best person, isn’t there?

Coaching: Coaching is always teaching, rarely telling. Teaching is helping subordinates self-realize the answer on their own and not always blurting out the answer for them. The old adage, “Give someone a fish, they eat for a day; teach them how to fish, they eat for a lifetime.” There is a real pride in workers coming up with answers on their own, which is what we all strive for in an employee.

Accountability: Creating a clear and detailed written plan that involves a 30-60-90-day written goal that not only involves revenue goals but behavior goals as well. Behavior goals are the action steps that are taken to prospect daily, weekly and monthly.

Motivating: Understanding what motivates each individual is what will elevate them to the next level. Motivation is different for each individual and a true leader knows how to unlock it.

Only a great leader, not just a manager, can quickly get back to and push through to the next level of success right now.

Greta Schulz is president of Schulz Business, a sales consulting and training firm. She is the author of “To Sell is NOT to Sell.” For more information or free sales tips, go to schulzbusiness.com and sign up for “GretaNomics,” or email sales questions to greta@schulzbusiness.com.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.