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Framing a Solution for Plastic Pollution

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One might not think of a major sunglasses manufacturer as being at the forefront of saving the environment, but Costa del Mar is doing that with its ìKick Plasticî campaign.

Costa del Mar, which is based in Daytona Beach, has partnered with the Progressive Insurance Miami International Boat Show to showcase its Costa Conservation Village, which will enlighten attendees about ways to preserve the oceanís waters. Costa del Mar also integrates recycled products, including fish nets, into its manufacturing.

Environmentalists say plastic pollution is a huge, increasing threat to the worldís waterways. One of the worst contributors is empty plastic water bottles. With that in mind, the showís vendors will sell reusable aluminum containers to attendees and provide refills.

ìWe support 30 to 40 organizations, including fisheries and water quality organizations,î says Andrew Cox, Costa del Marís offshore fishing community leader. What inspired Costa del Mar to join the fight for clean oceans is the simple fact that anglers need sunglasses while out on the water, and if the seas become less bountiful because of pollution, people will no longer fish. ìWeíre a sunglasses company, so anglers use our products,î Cox says.

Costa del Marís Untangled Collection frames are made from recycled fishing nets under a partnership with Bureo, a pioneer in fishnet recycling. Discarded fishing nets are among the most harmful forms of ocean plastic pollution.

The companyís Del Mar Collection uses Mazzucchelli acetate, a nonpetroleum,  plant-based material, and 2018 performance frames are made from biodegradable resins.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.