Hoffman’s Chocolate, a sweet deal for Broward County

Hoffman’s Chocolate is known for four stores in Palm Beach County and one in Stuart, but is now making a big push further south.

“This is a really big year for us, says Jarett Levan President of BBX Capital. “First of all BBX Capital that owns Hoffman’s chocolates is headquartered on Las Olas so we thought it would be appropriate to open our first store there.”

The Las Olas store and a holiday pop-up store in Sawgrass Mills have recently opened and November will see pop-ups in the Broward Mall in Plantation and The Galleria Mall in Fort Lauderdale. There will also be another store opening at The Fountains in Plantation come January.

 Hoffman’s will be celebrating its 40th year in 2015. While it’s been a Palm Beach County brand for many years Hoffman’s has had a following in Broward County for just has long.

 �Broward is ready for Hoffman’s. We have had many customers visit our Palm Beach stores or our factories in Greenacres to get there chocolate fix. We thought it was appropriate to bring Hoffman’s to them instead,” Levan says.

 About 75 new employees will be hired in Broward and Palm Beach. The kiosks and the pop-up stores are hiring seasonal employees who will transition into full-timers at the opening of more permanent stores.

“South Florida will begin to enjoy Hoffman’s product very quickly as we expand from Broward County then into Miami Dade County,” Levan says.

The chocolatier’s parent company BBX Sweet Holdings has been quite active in terms of acquisitions this year. First it was Hoffman’s Chocolates, rapidly followed by 5 more acquisition – Bennett’s chocolates and Anastasia Confections in Florida and Williams & Bennett, Jer’s Chocolates and Helen Grace Chocolates in California.

 �This is a very exciting industry and we will continue to acquire other companies. We don’t really see competitors of our size of the scale here in South Florida. There are others in market but the Hoffman’s experience and product quality stand out from the competition.”

 Hoffman’s Chocolates product line includes over 70 varieties of hand-made confections. The holiday pop-up stores will offer a wide variety of boxed gourmet chocolates and a vast selection of specialty gifts, distinctive gift baskets, and corporate gifts.  


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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.