Law Firm Bolsters Sports Law Practice With Several New Olympic Medalist Clients

Weiss Serota Helfman Cole & Bierman recently added three decorated Olympic athletes as new clients. Partner Alan K. Fertel (pictured), Chair of the firm’s Sports, Arts and Entertainment Law practice group, now represents Olympic swimmers Caeleb Dressel, winner of five gold medals this summer in Tokyo, and Bobby Finke, along with Olympic speed-skater turned baseball player Eddy Alvarez, are all now represented by Fertel.

One of Fertel’s first sports clients was with Dressel, who he has known since the swimmer’s standout career at the University of Florida. He began negotiating business contracts for Dressel as he became an Olympic hopeful and eventually into and through the 2020 Summer Olympics. Fertel helped renegotiate Dressel’s endorsement contracts during the pandemic so they would be in effect for the Olympic Games in Tokyo that took place in the summer of 2021—a year after they were initially planned.

Along with representing Olympians, Fertel represents other individuals and entities in the sports, arts and entertainment space, including athletes, entertainers, coaches, athletic directors, teams, agents, leagues, radio stations, models, modeling agencies, restaurants and clubs.

With the recently signed NIL (Name, Image and Likeness) legislation in Florida, allowing college athletes to make money off their likeness, the firm plans to expand its sports practice by hiring additional sports and entertainment attorneys. It also plans on developing relationships with agents, coaches, and sports professionals to best serve the influx of college athletes in need of representation.

“As a lawyer, this is an exciting path to take, and as society continues to evolve with social media and new rules for athletes emerge, it will only continue to become more exciting, complex and more reason for athletes, whether college-level or professional, to seek legal representation,” Fertel says. “The new NIL legislation for Florida-based college athletes opens up a whole new window of possibilities for student-athletes, and I’m looking forward to seeing what we can accomplish. With the growth of this practice area at the firm, we are equipped to guide student-athletes on a path to lifelong success that takes them beyond their athletic careers.”

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.