Nike, LVMH and TechnoGym Know All About This Superfit Trainer and Entrepreneur. Do You? - S. Florida Business & Wealth

Nike, LVMH and TechnoGym Know All About This Superfit Trainer and Entrepreneur. Do You?

That Patrick Frost is considered to be one the fittest men in America is nothing new. He made his mark as master trainer for Nike and Barry’s Boot Camp. He demonstrated his animal flow workout in Men’s Journal. New Yorkmagazine named him one of 10 “superhuman” trainers, the New York Post called him one of the sexiest New Yorkers on Instagram, and he modeled for Wilhelmina. Even LVMH/Givenchy took notice, tapping Frost to partner in a philanthropic effort to benefit the Bronx School. And he just filmed 18 workouts in six days for the TechnoGym app, inside the studio at the elite workout equipment company in Cesena, Italy.

But if you think that this owner of a Burn Boot Camp franchise in Coral Gables—and who leads rigorous digital workouts on his Frost Fit platform—is consumed with how to sculpt the sharpest Adonis belt, think again. This is a physical specimen who has to be coaxed into talking about target body fat. Frost is given to more holistic thinking, and he spoke with SFBW about strength training, masculinity and aging, and the physical and mental benefits of movement.

On being a franchisee:

“I opened Burn Boot Camp two weeks before COVID-19 hit,” he says. “It mostly draws a general population, predominately women. With Frost Fit, I donate a decent amount of the proceeds [Frost Fit works with charities including the NAACP, Feeding America and the Transgender Law Center], so it’s not something that necessarily fills my bank account, but it is something that fills my soul.”

On strength training:

“Generally speaking, strength training is probably the best way to go about changing your overall body composition. Gaining muscle throughout the body ends up making your body a more metabolically lean machine. You burn more calories the more muscle you have. If we’re talking specifically about the torso, a lot is dependent on what you eat. It’s common knowledge that we can’t spot reduce—the reality is that it’s a lifestyle shift. You have to have a decent relationship with food. Our bodies are supposed to be able to digest processed food, but the problem is that for a lot of Americans, our diets are highly inflammatory and highly processed. Many of our bodies are missing nutrients; we’re Vitamin D-deficient, magnesium-deficient.”

On the joy of movement:

“There are a lot of people out there who are riddled with anxiety and depression, and what I love about fitness and what gets me going after 12 years of being in it is that moving your body is an innately positive thing, and you release a lot of happy hormones in the process. Through that lifestyle shift of wanting to train, you end up in a better place mentally, and you’re not so stressed out about getting that Adonis belt. You lean into loving movement and wanting to feel like an athlete, or even wanting to live pain-free. Pain can be a sign that your body needs more movement, not less. Enjoy your body, use it every single day. It doesn’t have to be reps—it could be hiking or biking.”

On body fat and getting those prized vertical abdominal veins:

“Between 7% and 15% body fat is where you’re going to find visual presentation of muscles without flexing. But not everyone feels the same—or feels strong or energetic—at 7%. So, I’m wary of saying things like that.”

On the anxiety of aging:

“I started training a client at 42 and they’re 52 now. They show me photos from eight years ago. I remind them that, when they were 42, they were showing me pictures of what they looked like at 32. That’s a never-ending trail of not enjoying where they’re currently at, always living in the past. It inhibits their ability to love where they’re at today, and the things that their body can do that other 52-year-olds cannot do.”

On muscles, gayness and masculinity:

“As a kid, when I first started working out, it really was an internalized homophobic reaction: I wanted to present masculine, I wanted to look masculine, so that was my initial drive. I wanted to get big so no one would make fun of me, or call me queer. But because movement is such a positive thing, your relationship with your body becomes very rewarding no matter why you start doing it.”

On male hormone replacement:

“Testosterone is an aggressive therapy in that once you start it, you kind of have to continue it for the rest of your life. Your body will stop producing testosterone at the same level than it did before you started taking it. I think all of that has a place in the longest journey. I feel about it in a similar way that I feel about cosmetic surgery—if it makes the person feel good and it’s not a detriment to their relationships and they’re not going to an addictive place, then I say, ‘Hell, yeah, go do it.’ We all want to stay young and vibrant and mobile and strong and powerful.”

You May Also Like
A drawing shows a balanced scale: one side holds a red heart and a gold ring, the other side holds a building. The scale stands on a document labeled "PRENUPTIAL AGREEMENT. South Florida Business & Wealth
The Entrepreneur’s Edge
February 15, 2026
The Business of Care
February 15, 2026
A man in a black polo shirt and cap stands smiling on a pickleball court with multiple pickleballs in motion around him. The magazine cover headline reads, "BRAD TUCKMAN: From Pixels to Pickleball. South Florida Business & Wealth
From Pixels to Pickleball
February 8, 2026
A person wearing a pink hard hat and shirt uses a hammer while working on a wooden structure outdoors, with others in similar attire working in the background. South Florida Business & Wealth
Unlocking Dreams
February 4, 2026
Broward Business Momentum

Growth, Connections, and Community Leadership

Read More
A collage of downtown Fort Lauderdale features skyscrapers, a convention center, port with shipping containers, an airplane overhead, two workers in hard hats, a handshake at a business event, and a Las Olas Blvd street sign. South Florida Business & Wealth
Docked by the Rules

Outdated Dock Codes in a Modern Boating Capital

Read More
A luxurious waterfront home with palm trees, a large dock, and two white boats moored on a calm canal under a clear blue sky at sunset. South Florida Business & Wealth
Boca’s Next Luxury Chapter

A long-anticipated branded residential debut brings Mr. C’s hospitality-first ethos to Downtown Boca Raton.

Read More
A serene outdoor pool with lounge chairs and towels, surrounded by lush greenery, in front of a modern building with balconies and large glass doors leading to a well-lit interior. South Florida Business & Wealth
Broward Business Pulse

Five Signals Shaping the Week

Read More
Downtown cityscape of Broward at sunset with high-rise buildings, palm trees, and blurred car lights. Text overlay reads: "Broward Business Pulse: Five Signals Shaping the Week. South Florida Business & Wealth
Other Posts
MODS Names New Board Trustees

Museum of Discovery and Science
Taps Healthcare and Tech Leadership for Board Chair and Trustee Roles

Read More
A white modern building with palm trees in front, labeled "Museum of Discovery and Science," featuring a distinctive arched roof and banners, under a blue sky with scattered clouds. South Florida Business & Wealth
A Study in Statesmanship

PBA’s 2026 LeMieux Speaker Series Opens with Pompeo and Kerry

Read More
Two older men in suits and ties are shown in separate circular frames with gold borders. The man on the left has light hair and a serious expression; the man on the right has gray hair and a slight smile. South Florida Business & Wealth
Breaking the Glass Ceiling in Senior Living

Melissa Honig becomes the first woman CEO in John Knox Village’s history, signaling a thoughtful evolution in Florida senior living.

Read More
A woman with long, straight blonde hair smiles broadly at the camera. She is wearing a sleeveless pink and white top and is posed in front of a plain, light-colored background. South Florida Business & Wealth