Now Optics Opens New Corporate Headquarters in Delray Beach

The move is expected to bring 45 jobs across seven departments in the Delray Beach area.

Now Optics, the parent company of My Eyelab and Stanton Optical, recently completed the construction of its new corporate office in Delray Beach. The grand opening event for the new facility was held earlier this month, and the modern and state-of-the-art workspace is designed to support various departments, including Information Technology, Merchandising, Marketing, Retail Operations, and others, as the company’s brand portfolio continues to expand throughout the U.S. 

The new headquarters is at 1615 S. Congress Ave. and spans 15,000 square feet. It features a showroom home to an on-site lab where glasses can be made in 15 minutes. Visitors can also explore the innovation zone to test and improve the eye care experience. As part of Now Optics’ mission to make eye care easy, the showroom also enables patients to discover industry-leading solutions by exploring the latest eyewear trends while getting an in-person look at transformative eyewear solutions. The new Now Optics office is designed to encourage collaboration and teamwork, focusing on individual productivity. Featuring an open-concept workspace, natural light, and themed meeting spaces, the office embodies the company’s ICARE values, with over $800,000 invested in renovating the space.

 “We are thrilled to open our Now Optics corporate headquarters in Delray Beach, an area that will provide us with the talent and opportunity to plant the growth initiatives for the company’s next phase of our development,” Daniel Stanton says, Founder and Chief Executive Officer of Now Optics. “It took three years to find the ideal location, perfectly situated between Ft. Lauderdale and West Palm Beach. Delray Beach is one of the top business markets for forward-thinking and educated professionals, making it a perfect location to grow our Now Optics foundation. We want our new headquarters to inspire new technology-driven solutions and ensure that our brands’ potential will translate into accessible eye care for all communities across the United States.”

Now Optics has earned a spot in the top 15 of Vision Monday’s Top 50 U.S. Optical Retailers under the leadership of Stanton. The company has pioneered ocular telehealth since 2016, utilizing innovative technology to provide affordable and high-quality eye exams through the Physicians Eyecare Group. This process has resulted in over 3 million telehealth eye exams conducted by Now Optics. Most of the Stanton Optical stores offer same-day service, allowing patients to receive an eye exam and have single-vision glasses made on the same day, thanks to the presence of on-site labs. For added convenience, My Eyelab and Stanton Optical have partnered with Physicians Eyecare Group to offer same-day eye exams and walk-ins. They accept most insurance and offer customers buy now, pay later options. Even without insurance, customers can enjoy free eye exams by purchasing eyeglasses. With over 1,000 eyeglass frames and top contact lens brands, consumers can experiment with unique, stylish designs that fit their personal style and budget.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.