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The original economic engine

It’s the peak of snowbird season, which means more cars on the roads and shoppers in the aisles; it’s harder to make a dinner reservation or tee-time; and everywhere you look there are simply more people around. 

Despite all that, the influx of visitors and seasonal-residents in South Florida keeps the economy flourishing – with some businesses making the bulk of their annual income in the few short months – and is a major force behind the entertainment, festivals and art events that populate the region’s calendar in the winter. This year, the tri-county area is expecting an estimated one million snowbirds to visit, injecting the local economy with billions of additional dollars. 

Here, young snowbirds pose on the beach at Miami Beach’s legendary Surf Club, circa 1945, enjoying the winter warmth and fresh air that has been attracting visitors – and their wallets – to South Florida for generations. ?

Information for this feature is courtesy of the HistoryMiami Archives & Research Center, which is open to the public and contains more than 1.1 million images of southeast Florida, the entire state, and the Caribbean from 1883 to the present. For more information or to visit HistoryMiami, visit www.historymiami.org. (This is Image X-1360-1 from the collection.)

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.