Heidi began her nursing career at Broward General Medical Center, focusing her time in the neonatal intensive care unit. This experience, and being a new Mom herself, fueled a passion for helping mothers and babies and gave her a deepened understanding of their needs – especially those related to successfully breastfeeding and pumping. After years of selling different brands of breast pumps, Heidi finally found a pump that she knew would be a game changer for new moms. In 2011, Spectra Baby USA launched, and the rest is history!

Favorite quote: Be true to who you are and everything else will fall into place.

Fun fact: I have a lot of animals. They keep me sane!

How do you unwind after a long day of work? Spending time relaxing with my family.

What challenges have you faced in your career, and how did you overcome them? Launching a medical device company was an extremely tedious, lengthy and trying process. There were definitely moments where it almost seemed unattainable. However, I had a vision and held onto it. Perseverance can get you through almost anything.

What has been the most monumental moment of your career thus far? Knowing that Spectra is helping moms and babies at any given moment of every day is truly the gift that keeps on giving – I feel extremely fulfilled!

Who are your role models? Call me old-fashioned – but Mom and Dad taught me everything I know. They definitely made me the person I am today.

What’s the best piece of advice you’ve ever gotten? Believe in yourself and never give up on your dreams! Obstacles will stand in your way, jump over them!

What advice would you give a young woman at the start of her career? This is what I tell my kids all the time! Find work that energizes you and fulfills your passion. Stay positive with even the most negative of people or situations. And, if there is an opportunity you are interested in, don’t let anyone, even well meaning people, tell you you can’t do it. If you have a dream, you have to protect it, work for it and make it happen.

How does being a woman has impacted your career? I believe being a woman who serves women has been and is an asset to my success. I have been through what they are going through, I understand how they feel. And, I can use that knowledge to truly help them.