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Prestigious Women Awards Honorees: Leticia Baca

Leticia Baca has been working in the organic food and beverage industry for 10 years. Most recently serving as President of Lakewood Organic. In one year of good healthy leadership, the company’s revenue increased by 20%, gross margins increased by 10% and EBITDA tripled its company’s former peak.

Favorite quote: You may not control all the events that happen to you, but you can decide not to be reduced by them. – Maya Angelou

Fun fact: I’ve had to learn English twice. I was born in NYC and lived there until I was 7. My father moved us to Caribbean for work where I lived in Puerto Rico and the Dominican Republic.

How do you unwind after a long day of work? After a long day I enjoy spending time with my kids at the park.

What challenges have you faced in your career, and how did you overcome them? I’ve found that my voice is not always heard in an industry predominantly led by men. In order to overcome these instances, I ensured that I was persistent and provided valid input based off facts.

What has been the most monumental moment of your career thus far? In a year I was able to increase company revenue by 20%, gross margins by 10% and tripled the EBITDA.

Who are your role models? Michelle Obama, Oprah, RGB, Melinda Gates

What’s the best piece of advice you’ve ever gotten? Assertion is a virtue, dominance is a vice.

What advice would you give a young woman at the start of her career? Every success story is a tale of constant adaption, revision and change.

How does being a woman has impacted your career? In an industry that is predominantly led by men, I’ve learned that taking a seat at the table does not mean giving up your voice.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.