Prestigious Women Awards Honorees: Leticia Baca
Leticia Baca has been working in the organic food and beverage industry for 10 years. Most recently serving as President of Lakewood Organic. In one year of good healthy leadership, the company’s revenue increased by 20%, gross margins increased by 10% and EBITDA tripled its company’s former peak.
Favorite quote: You may not control all the events that happen to you, but you can decide not to be reduced by them. – Maya Angelou
Fun fact: I’ve had to learn English twice. I was born in NYC and lived there until I was 7. My father moved us to Caribbean for work where I lived in Puerto Rico and the Dominican Republic.
How do you unwind after a long day of work? After a long day I enjoy spending time with my kids at the park.
What challenges have you faced in your career, and how did you overcome them? I’ve found that my voice is not always heard in an industry predominantly led by men. In order to overcome these instances, I ensured that I was persistent and provided valid input based off facts.
What has been the most monumental moment of your career thus far? In a year I was able to increase company revenue by 20%, gross margins by 10% and tripled the EBITDA.
Who are your role models? Michelle Obama, Oprah, RGB, Melinda Gates
What’s the best piece of advice you’ve ever gotten? Assertion is a virtue, dominance is a vice.
What advice would you give a young woman at the start of her career? Every success story is a tale of constant adaption, revision and change.
How does being a woman has impacted your career? In an industry that is predominantly led by men, I’ve learned that taking a seat at the table does not mean giving up your voice.