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Question of the Day: What’s the best way to grow your business during the pandemic?

Social media has become an increasingly useful tool. It not only helps with normal marketing but getting your clients or customers to create user-generated content. Also, it is essential to make sure you use the proper hashtags to help reach new audiences.

Thinking outside the box and hitting the reset button. Taking a deeper look at your business and accessing what worked in the past, what hasn’t worked, and staying resilient by continually innovating your business. Ask yourself, Is your business one you can bring online, set up virtual meetings and conferences? Look for ways to reach a broader market without adding to your current overhead or if need be, cutting your overhead down.

Negotiating pricing with your current vendors and if possible extending payment terms so you can stay cash positive to help in the marketing of your business. Every dollar you can save and reinvest into marketing or equipment is a dollar that should bring back positive results.

Lastly, I would partner with nonprofits or organizations that help small businesses like Score. They have a wealth of knowledge provided by successful entrepreneurs that want to give back by donating their time. Having a successful mentor is extremely important to help provide balance to your decision making. In most cases, the mentors have a lot of experience and can provide a wealth of information to help navigate your into more stable and profitable waters.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.