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Roll-Em-Up Taquitos to Provide Franchise Opportunities Across Florida

Roll-Em-Up Taquitos is aiming to expand its taquito-centric, street casual restaurant by offering franchise opportunities across the Midwest and East Coast. The brand has several locations open in California and over 470 sites under development agreement across the country and hopes to award franchise licenses in Illinois, Florida, New York, Massachusetts, Georgia and more.

“We are ecstatic to announce that Roll-Em-Up Taquitos is now offering franchise opportunities in select markets throughout the Midwest and East Coast,” Chris Wyland says, Chief Development Officer of Roll-Em-Up Taquitos. “We are confident that everyone in the Midwest and East Coast will love the brand as much as we do. This expansion will not only bring our famous taquitos to new markets, but it also gives us the opportunity to bring more franchisees into the Roll-Em-Up family.”

The franchise is already located in some of the most populated cities in the U.S. With its proven success in the southwest, it anticipates the expansion to new regions should be seamless.

“Our growth over our first year of franchising has been incredible,” Ryan Usrey says, Founder and CEO of Roll-Em-Up Taquitos. “We cannot wait to see expansion into the Midwest and East Coast as we have prepared and strengthened our brand so that it can be a well-known fast-casual concept nationwide.”

The story of Roll-Em-Up Taquitos began in the home of the Usrey family, where the father (Ron) and son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family-including patriarch Ron always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. However, they did open the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day.

To help share Mama Karen’s famous taquitos with families nationwide, Roll-Em-Up Taquitos is actively seeking franchise partners with previous restaurant ownership experience and passion for the brand. With a territory fee of $20,000 and a franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant ranges from $278,000 to $585,000.

For more information about the Roll-Em-Up Taquitos franchise opportunity, visit Franchise.rollemup.com.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.