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Business as Usual – Launch Potato, Christine Yaged, founder

Business background: The Delray Beach-based tech company that builds and scales digital brands owns and operates websites in a wide range of verticals, from personal finance to casual games. Launch Potato, honored as one of the fastest-growing tech businesses and viewed as a leader in remote working, employs 50-plus team members across nine countries. (launchpotato.com)

The impact: “Because our businesses are so diversified, our consumers vary demographically, geographically and economically. When there are macroeconomic changes that negatively affect the consumers of one of our businesses, we can pivot to other brands in our portfolio that have more opportunity. For example, our personal finance site, FinanceBuzz, is directly affected by the pullback of credit and lending due to COVID-19’s impact on the economy. However, with more people at home and online, our casual games business is seeing increased traffic. … We have been a distributed company from day one; while our corporate headquarters are in downtown Delray, half our team already was working remotely pre-pandemic. … All of our team members are still working [and all remotely].”

In the interim: “We constantly monitor risk and strategically evaluate our businesses; we will continue to do so as the crisis winds down. The strength of our diversified portfolio has become even more apparent to us, and we will double down on the businesses and people we have now.”

The future: “Cash flow and credit management have always been a top priority. However, given the turmoil, we are more aware of the risk of extending credit to our partners. While we are one of the lucky few companies that could transition to working fully remote relatively easily, we also recognize that the current strength of being digital could be a weakness if something catastrophic happened that affected the internet for an extended period. As a takeaway from this experience, we will develop a business disaster recovery plan for such an event.”

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.