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Sea Tow Forecasts Summer Boating Trends From Annual Member Survey

To help gauge how boaters feel about recent trends in the marine industry and how fuel prices impact their boating habits, Sea Tow released its Spring 2022 findings from its annual member survey. The data helps SeaTow learn about its members’ needs to ensure services meet demands. The survey generated over 7,800 responses and captured feedback on various topics. Some key findings include:

  • Despite the rise in fuel costs, over 50% of boaters reported no anticipated change in their boating season activity due to this current price uptick.
  • 10% report fuel costs as a deterrent for using their boat
  • Over 65% of boaters do not plan to make any boat renovations or improvements this year.
  • 85% of boat usage identified fishing and cruising as primary purposes.
  • Over 51% of boaters surveyed say they either have a vacation by boat planned or are seriously considering it.
  • The survey also showed that of Sea Tow’s services, over 56% of members ranked free boat towing as the most valued aspect of membership services, correlating with members’ most significant concern of engine failure.

 

“At Sea Tow, we value our members’ feedback and with this valuable insight, we can better target our services while continuing to provide a superior level of customer service,” Kristen Frohnhoefer says, president of Sea Tow. “Our member survey has proven to be an effective way to communicate with members and allows us to best anticipate these needs now and into the future.”

With a Sea Tow membership, boaters pay one annual rate and receive comprehensive member benefits, including free boat towing in their home area, unlimited dock-to-dock towing on all boats, alternatives to towing such as battery jumps and fuel delivery, nationwide offshore coverage, and on-water services including boat salvage and recovery, vessel for hire and more.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.