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Software Company Launches Customer Portal for Boating Industry

Boatyard, a software company based in Fort Lauderdale, recently unveiled its new Customer Portal product to streamline how boaters access all their boat information, request service and manage communication with their preferred marine dealers, marinas and service providers.

“We’re thrilled to launch Boatyard’s Customer Portal, a product that we believe will change the way marine businesses interact with their customers,” said Nathan Heber, president and Founder of Boatyard. “This launch is the next step in our larger vision of transforming the marine customer experience.”

Along with helping boatowners, the Customer Portal tool also helps marine service teams by reducing the number of calls, emails, paper forms and administrative work tasks. It also helps marine businesses manage service requests, communicate with customers, share photos and videos, create service reminders and collect payments.

“Our goal is to provide businesses with a simple, intuitive solution that will help them build and maintain strong relationships with their customers,” Heber says. “Today’s consumers expect a simple way to connect with their service providers online, while service teams need the tools to meet ever-evolving customer expectations without adding to their workloads.”

Boatyard’s new Customer Portal officially launches to the public on Feb. 23. Marine businesses can sign up for early access on Boatyard’s website at info.boatyard.com/customerportal.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.