Boatyard, a software company based in Fort Lauderdale, recently unveiled its new Customer Portal product to streamline how boaters access all their boat information, request service and manage communication with their preferred marine dealers, marinas and service providers.

“We’re thrilled to launch Boatyard’s Customer Portal, a product that we believe will change the way marine businesses interact with their customers,” said Nathan Heber, president and Founder of Boatyard. “This launch is the next step in our larger vision of transforming the marine customer experience.”

Along with helping boatowners, the Customer Portal tool also helps marine service teams by reducing the number of calls, emails, paper forms and administrative work tasks. It also helps marine businesses manage service requests, communicate with customers, share photos and videos, create service reminders and collect payments.

“Our goal is to provide businesses with a simple, intuitive solution that will help them build and maintain strong relationships with their customers,” Heber says. “Today’s consumers expect a simple way to connect with their service providers online, while service teams need the tools to meet ever-evolving customer expectations without adding to their workloads.”

Boatyard’s new Customer Portal officially launches to the public on Feb. 23. Marine businesses can sign up for early access on Boatyard’s website at info.boatyard.com/customerportal.