Serial Success

Editor-in-Chief Kevin Gale
Editor-in-Chief Kevin Gale

The brightly colored signage for Orangetheory Fitness is popping up all over South Florida, but few people may realize the scope of the company’s success.

Learning that the company expects to have 675 locations by the end of the year is like rewinding to the era when Blockbuster was in its rapid growth phase in South Florida. Like H. Wayne Huizenga, David Long and his team are showing how to repeat success more than once. He offered some great insights into team-building and what it takes to achieve hyper growth.

From a fitness standpoint, I like how Orangetheory’s business model is about people really showing up to work out rather than just expecting members to pay a monthly fee and not really caring if they show up. Its members’ success is part of its bottom line.

I learned about Orangetheory from Sanford “Sandy” Lechner, who is publisher of Tribal Business Journal, a tribally owned publication being produced by Lifestyle Media Group, parent of SFBW.

Sandy proudly showed me a picture of what he looked like before he lost a lot of weight. How can I put this kindly? He appears to be posed in front of the Grand Canyon, but you can’t see much of the canyon. Sandy found Orangetheory early in his quest to lose weight and has turned into quite the ironman. He has an impressive collection of ribbons in his office. He’s actually a success story that’s been touted by Orangetheory.

Tribal Business Journal has a cool story itself. It is being distributed to economic development officials and tribal leaders throughout the United States. There’s a huge push by tribal leaders to help improve their economic standing and foster entrepreneurial and career opportunities. I wish Sandy great success in launching our first national publication.

SFBW has a new feature in this issue, a column on gaming by Nick Sortal. I worked with Nick at the Sun-Sentinel and we ended up racing each other in some 5Ks. I bumped into him at a seminar at Florida International University and he filled me in on his website, southfloridagambling.com. I asked him about whether he could write something for SFBW’s affluent readership and the result is in this issue.

We also have a visually spectacular feature this issue on how the cruise industry has upped its game on expedition and immersive experience cruises. It was sparked by some of the panel discussions at the Seatrade Global conference. One of my takeaways was that we could all benefit from unplugging and relieving some of the stress from our busy lives. Anyone up for a trip to Antarctica?

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.